Welcome to Avenue Z!
Every leader needs a trusted team of strategic advisors as they navigate a rapidly changing world. At Avenue Z, we understand the challenges and opportunities that brands face in today's competitive landscape. Our mission is to empower brands to work smarter, maintain their brand reputation, build loyalty, and earn the trust of their target audiences.
Join Avenue Z:
We take pride in our passionate team of digital marketing and public relations professionals, driven by a shared commitment to excellence. When you join Avenue Z, you become part of a team that supports and empowers each other to achieve greatness.If you are ready to take your career to new heights and be part of a network that celebrates innovation, creativity, and measurable impact, Avenue Z is the place for you. Join us on this exciting journey as we reshape the future of brand-building and make a lasting impact on the world.
Role Overview:
Avenue Z is seeking an experienced Creative Strategist specialized in Performance Marketing to play a pivotal role in our dynamic team. With a focus on excellence and innovation in paid media, this role is designed for a strategist who excels in the fast-paced world of advertising and is adept at leveraging paid media to achieve exceptional results for our clients.
Responsibilities:
- Spearhead the development and execution of creative strategies across various digital platforms, with a particular emphasis on paid social media.
- Conduct thorough research and develop testing strategies to optimize campaign performance.
- Craft iteration roadmaps and formulate testing hypotheses to guide content creation and strategic decision-making.
- Write detailed creative briefs and collaborate closely with the creative and production teams to ensure alignment with strategic objectives.
- Execute strategic creative testing, analyze results, and leverage findings to inform future campaigns.
- Implement both short-term and long-term strategic plans for a diverse client portfolio, focusing on driving aggressive business growth.
- Utilize digital analytics and marketing tools to extract insights and develop ROI-driven optimization strategies.
- Act as a bridge between the media, creative teams, and clients, ensuring cohesive and impactful brand and social strategies.
- Monitor competitor ad libraries, analyzing their creative concepts, messaging, and angles. Utilize this insight to refine our own strategies and maintain a competitive edge in the market.
- Oversee the design team's workflow, ensuring they meet project deadlines while delivering high-quality work. Provide guidance, feedback, and support to maintain consistency and excellence in creative output.
- Establish and uphold agency best practices for platform standards and campaign execution.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
- 2-4 years of experience in digital marketing, with a focus on creative strategy and paid media campaigns.
- Familiarity with various social media platforms and their functionalities, particularly TikTok and Instagram.
- Strong organizational and project management skills, with the ability to manage multiple tasks and projects simultaneously.
- Data-driven mindset with the ability to analyze performance metrics and provide actionable insights.
- Proficient in using marketing tools and platforms for content creation, scheduling, and analytics.
- Strong communication and interpersonal skills for effective collaboration with internal teams and external partners.
- Knowledge of best practices in influencer marketing, content marketing, and organic social media strategies.
- Detail-oriented with a strong focus on delivering high-quality work.
- Creative thinker with a proactive approach to problem-solving.
- Basic knowledge of content creation tools (e.g., photo and video editing software) is a plus.
Compensation
- Job Type: Full-time Employee
- Annual Salary: $55,000 - $65,000/year
Benefits:
- Medical, Vision and Dental Plan
- 401(k) Plan + 4% Employer Match
- Unlimited PTO
- Annual Professional Development Stipend
- Company Perks
- Flexible Working Hours
- Hybrid & Collaborative Environment
- Company-Wide & Team Events
