Lucky Saint – OOH National Account Manager
Reporting to: Director of Off TradeThe Opportunity:We are looking for an OOH NAM to join the team at Lucky Saint as we continue our mission to become the defining alcohol-free beer. In this role your key focusses will be growing our distribution throughout the world of impulse by; winning lots of new customers whilst also growing and nurturing our existing business too.We are a team who passionately care about the brand and maintaining exceptionally high standards at all touch points of the business.
We’re interested in people who want to spearhead a revolution in the industry with us, who are curious, entrepreneurial, commercial and restless to make magic happen.Our founder, Luke Boase, launched Lucky Saint in late 2018 with an ambition to change the perception of alcohol-free beer and the drinking experience, worldwide. Since the launch of our 0.5% Superior Unfiltered Lager, Lucky Saint has become the UK’s #1 dedicate alcohol free brand, won The Grocer’s Gold Award for Drink of the Year in 2023 and continues to receive widespread support and appreciation from top industry professionals, the UK’s best operators, and the media.A day in the life in this role:Will start with you contacting your latest new business leads that were generated from sending out buyer engagement boxes to arrange meetings for the week ahead and keep your pipeline full.
You then have a meeting with a new convenience retailer where you listen to their needs and show them how Lucky Saint can help drive their category growth. Stop for a bite to eat in The Lucky Saint pub and a stroll around Regent’s park before heading off to visit one of our biggest wholesalers to chat about how to work with their Sales team to reach more end users for Lucky Saint and grow both our businesses. You then finish the day popping into some stores to what’s new in the world of impulse and check Lucky Saint is looking great on shelf.Salary Range: £40k - £50kKey Responsibilities:•Winning new business: win new impulse and convenience accounts•Activation: implement “best in class” trade plan for all new listings by working closely with trade marketing to drive trial and awareness of Lucky Saint with promotions and instore theatre to establish and grow rate of sale• Lead generation: work with wholesalers, buying groups and industry experts to always have a full pipeline of opportunities• Relationships: Create and maintain exceptional relationships with customers and internal functions• Growth: manage and grow our key existing icon accounts and wholesalers•Collaborate with similar sized FMCG brands who operate in the impulse channel to share learnings and new business ideas•Events: Attend key industry events to grow awareness of Lucky Saint and help win more business•Ownership and accountability of your targets and customer P&Ls• Leadership: lead cross functional ways of workings alongside Category, Supply, Marketing, FinanceWho you are:• Experience: You have at least 3 years FMCG experience of winning new business across the one or more of: impulse, out of home, convenience, grocery, field sales• New business: You have a thirst and hunger for winning new business• Curiosity: You are a brilliant listener, who seeks to understand more about our retailers and how we can help them win• Tenacity: You never give in, you find a way to win in the right way and don’t stop at the first no• Accountability: You are empowered to lead your channel and don’t wait to be asked• Creative problem solving: You have experience of using creative ways to engage with buyers and then turn that engagement into a listing• Category: You have an understanding of category data and can demonstrate how to create category based sell ins• Commercials: You have a brilliant commercial understanding of the P&L, and know how to sell and negotiate like a pro• Story telling: You can simplify complex messages into a clear, concise, exciting story•Adaptable: You are comfortable working in a fast paced environment and can juggle competing priorities•Rapport: You can build excellent rapport with customers and colleagues to help build trust and achieve outstanding results• You are passionate about the low and no alcohol sector and helping the world drink betterWhat’s in it for you:•£salary range depending on level of experience•Annual bonus based on company and individual performance•Vitality Health Insurance•25 days holiday + 8 bank holidays•3% employer pension contribution, 5% optional employee contribution•Life insurance•Employee Assistance Program•Share options•20 x Lucky Saint allowance per month!•Unlimited Lucky Saint and 40% off food and drink at The Lucky Saint•Flexible workingAt Lucky Saint we believe that a diverse team of enthusiastic, hard-working, skilled people is pivotal to our success.
Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process. To help on this journey, we’d like to invite you to fill out this voluntary survey so we can measure and continue to improve our DEI work. It’s completely optional and cannot and will not affect your job application in any way. It’s also 100% anonymous, and is not linked to your name, identity, or application.If you’re happy to help, please click here
