CNET Group is looking for a data-driven leader to join our Marketplace Strategy & Insights team. The ideal candidate for the Research Strategy, Senior Manager role is a key driver of insight and strategic thinking and will be experienced in telling data-driven stories through first and third party research sources.
The ideal candidate will be an analytical thinker with experience and expertise in the media and publishing landscape. This person will be a champion of strategic storytelling who is confident in executing the daily needs of a Marketing & Sales organization and excited to identify new ways to uncover data and motivate the team to do the same. A true ‘hand raiser,’ the Research Strategy Senior Manager should have a strong desire to learn and grow, thriving in a fast-paced, super-collaborative environment.
They will have management experience, with the desire and ability to lead and develop a small team of analysts while working closely with the Director of Marketplace Strategy & Insights team to establish new processes and team best practices.
What You'll Do:
- Manage a small team of research analysts to uncover, gather, analyze, and present relevant insights and findings in support of the sales organization’s revenue goals and business objectives
- Oversee and execute daily research requests, working closely with the sales and marketing teams on RFP response/pitch decks, RFIs and advertiser inquiries
- Lead all quantitative and qualitative primary research initiatives (e.g., site surveys, thought leader studies) from start to finish (e.g., timelines, questionnaire development, programming, analysis, packaging results) with minimal supervision
- Brand Lift Study execution: Measure partner ad campaign performance via execution and management of third party brand lift/ad effectiveness studies, working cross-functionally with internal (sales, media strategy, marketing) and external (clients, research vendors) stakeholders joining client kickoff calls, managing vendor communications and creating and presenting final reports to clients
- Work closely with the Marketplace Strategists to uncover and position actionable, compelling insights for data-driven storytelling
- Identify and evaluate new approaches and insights tools while managing all research vendor relations
What We're Looking For:
- 5+ years of research experience in a marketing/research function at a media brand or agency preferred
- Highly proactive, with a desire to discover and initiate new projects and lead/motivate others
- Must have experience vetting, executing and packaging Brand Lift Studies, and working directly with research vendors like Nielsen, Kantar, Lucid on 3P ad effectiveness studies, etc.
- Proficiency in running and analyzing syndicated data across platforms including, but not limited to Comscore, MRI/Simmons, MediaRadar, Shareablee, SimilarWeb, etc.
- Experience working directly with research vendors like Nielsen, Kantar, Lucid on 3P ad effectiveness studies, etc.
- Strong analytical skills with the ability to analyze raw data, find a story and develop and convey actionable recommendations
- Strong organizational skills and attention to detail with the ability to support various projects and changing priorities effectively in a complex, fast-paced business environment
- Understand the importance of both day-to-day tasks/challenges and longer term projects with the ability to prioritize projects
- Confident and articulate with the ability to interact and present to internal and external stakeholders with authority and credibility
- Ability to communicate complex, technical concepts to broad based stakeholder audience
- Proven experience working with large data sets using tools including, but not limited to, SPSS, SQL, Excel (advanced)
- Hands on experience with first party data analysis/business intelligence tools like Adobe Analytics, Looker, etc. (experience with audience data targeting tools a plus)
- Ability to quickly learn and utilize new digital marketing platforms/internal dashboards
- Demonstrated understanding of the advertising and digital media landscape across digital, social, and video
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