Are you a dynamic communications professional with a passion for storytelling and content marketing?
Advanced Agrilytics
is seeking a
Communications Lead
to join our innovative and growing team, where you'll play a pivotal role in shaping and conveying our company's narrative to enhance brand awareness, boost employee engagement, and drive commercial success. Reporting directly to the Marketing Director, you'll be a senior practitioner within a collaborative team of marketers, responsible for both strategic development and tactical execution. Your success will be measured by the implementation of a comprehensive communication strategy, improvements in content efficiency and impact, and growth in thought leadership and content engagement.
If you're a strategic thinker with a talent for creating impactful content, we want to hear from you!
Advanced Agrilytics
is an agronomy services company focused on unlocking the potential of every acre. Through direct-to-farm agronomic guidance, unbiased spatial research and sub-acre environment understanding, delivering on the promise of precision agriculture.
How you will help us grow:
- Brand Messaging: Develop and refine the company’s story, ensuring consistent value propositions, positioning, and key messaging across all communications.
- Content Marketing: Build and manage a robust content marketing program: selecting relevant topics, managing contributors, creating high-quality content, and distributing it effectively across various platforms.
- Speakers’ Bureau: Build and manage a speakers’ bureau program: securing engagements, preparing speakers, and coordinating pre- and post-event activities.
- Media Relations: Build and manage a media relations program: developing compelling news releases, pitching stories to media outlets, organizing media interviews, and coordinating responses to inbound inquiries.
- Owned Media: Develop, execute, and optimize strategic plans for all owned media channels, including social media, podcasts, blogs, and newsletters.
- Content Support: Ensure brand consistency and high editorial quality in all executive, company-wide, and external communications.
- Content Creation: Create engaging content such as emails, video scripts, blog articles, social media posts, and web pages.
- Internal Communications: Partner with the People Development team to implement a comprehensive internal communications strategy aimed at enhancing transparency and employee engagement.
- Employer Branding: Partner with the Recruitment team to execute an external employer brand strategy, increasing the number of applications and improving conversion rates.
Experience you bring:
- Educational Background: Bachelor’s degree in Marketing, Communications, or a related field, or a minimum of 6 years of relevant professional experience.
- Experience: 6-8 years of experience in marketing communications or content marketing; experience in Agriculture or Agronomy communications preferred.
- Collaboration: Demonstrated ability to work collaboratively across departments and enjoy working in a team environment.
- Writing and Editing: Exceptional writing and copyediting skills.
- Project Management: Strong project management abilities, with a talent for organizing and prioritizing multiple projects.
- Technical Communication: Skilled in translating complex, technical concepts into clear and compelling marketing communications tailored to diverse audiences.
- Social Media Management: Experience managing organic social media channels on Facebook, LinkedIn, and YouTube; experience with paid tactics is advantageous.
- Software Proficiency: WordPress, Microsoft Office suite, and Canva or similar design software.
What our culture brings:
- Competitive compensation
- Competitive benefits package including Medical, Dental, Vision & Life Insurance
- 401(k) Plan with company match
- Flexible Time Off
- Collaborative work culture where each person makes a difference!
Advanced Agrilytics Community:Our Values:Continuous Learning Uncovering the Truth | Innovative | Knowledgeable Get the right stuff done, the right way Self-Starter | Passionate | Organized Focused on the Greater Good, our customers and each other Humble | Team Player | Servant’s Heart | Collaborative Apply for this job
