Content Marketing Manager

What You’ll Do

• Develop, execute, and manage a comprehensive results-driven content strategy that inspires growth of the Liminal brand and new customer acquisition
• Craft and distribute thoughtful, compelling marketing content that articulates Liminal’s role, impact, and brand story across a variety of channels (articles, landing pages, blog posts, press releases, emails, ebooks, case studies, foundational papers, sales collateral, etc.)
• Explore and activate premium content formats (podcasts, webinars, videos, speaking engagement presentations, etc.)
• Create and maintain an integrated content calendar to track content production, distribution, and performance
• Initiate and support channel partner co-marketing and co-selling opportunities
• Strategize with sales and product teams to effectively position and promote features, benefits, and Reasons to Believe
• Further cultivate Liminal’s following and community around the topics of generative AI adoption and security
• Collaborate to create and manage engaging social media content
• Identify content performance KPIs and continue to refine content strategies based on performance metrics

What You’ll Need:

• Bachelor’s degree in Marketing, Business or relevant field
• 4+ years of experience in B2B content, social media, or related marketing or editorial roles
• Exceptional writing skills and an innate ability to tell compelling stories that engage, educate, and deliver genuine value
• A self-starter with a willingness to take ownership 
• Results-oriented contributor with an ability to evaluate and prioritize content based on impact and results
• Proven track record of cultivating or growing a brand’s audience through content
• Entrepreneurial mindset and desire to join a fast-growing startup environment and build from the ground up
• An ability to move quickly, juggle competing priorities, and adapt to our rapidly changing and growing market

Compensation:

Our Values:

• We are kind - We assume positive intent, celebrate co-workers' success, avoid toxic behaviors, and call out bad acting when we see it.
• We earn trust- we are authentic, humble, and empathetic. Empathy is the cornerstone of building trust. And in a world that is certain to be full of change, trust is a requirement.
• We are fearless- We are bold, honest, direct, and candid. We have the courage to challenge assumptions and push boundaries. And we are not afraid when someone challenges us. If we make mistakes, which we will, they are unique and good opportunities to learn.
• We value discourse, not dissonance- Constructive discourse is exceptionally healthy and desirable. Expect to be challenged and rise to the occasion! Create space for the best ideas to rise to the top and let data be the ultimate decision-maker, not emotion.
• We seek understanding, not consensus- As leaders, we stand firm in our informed convictions until overturned by data. It’s healthy to disagree, but we commit to the outcome when a decision is made.
• We are owners- We empower each other to problem solve and take the initiative necessary to meet our goals. We are purposeful and intentional in our thinking and know that we are individually accountable for our own impacts on the company's results.
• We are curious- We are passionate about learning and constantly seek out opportunities to grow and develop. Our space changes by the day and we adapt and mature with it.