Superside is looking for a highly-motivated and analytical Director of Account Based Marketing to develop the strategy and drive the execution of high-touch, hyper targeted and personalized ABM programs.
You’ll be responsible for ideating long-haul campaigns and determining the tactics to engage our target audiences at each point of their buying journey - and doing it in a way that stands out from the crowd. Superside is a creative brand and our ABM efforts should be infused with creativity and imagination to ensure our enterprise targets.
What You'll Do
- Develop and execute full-funnel ABM and demand generation strategies that drive pipeline and accelerate sales across digital channels, including paid advertising, events, experiences, lifecycle marketing, and organic social
- Partner with field, content, and product marketing teams to bring ABM strategies to life across all touch-points
- Build and maintain an annual ABM/vertical plan aligned with top-line pipeline and revenue targets and built around the unique needs and expectations of our target industries and personas
- Align with Marketing operations to build a comprehensive view of account intelligence and campaign performance against metrics, leveraging internal and external tools
- Nurture a trusted relationship with the enterprise sales team by serving as the primary contact responsible for the pipeline driving marketing campaigns reaching their target accounts
- Drive and accelerate marketing-driven pipeline based on Superside’s business goals
- Work closely with the growth marketing and content teams to ensure campaign content and messaging are aligned against target audiences and business segments
- Design and implement account-centric programs to grow customer usage of Superside by our prized enterprise customers such as Amazon, Meta, and Reddit
- Establish a measurement and tracking framework by working with analytics stakeholders to create a KPI dashboard
- Own reporting to cross-functional teams and leadership
What You'll Need To Succeed
- Minimum Qualification 8 years in B2B marketing with expertise in acquisition marketing, field events, campaign management, and email marketing.
- Minimum three years working in ABM in B2B
- Experience with leveraging digital intent signals, predictive models and ABM research/engagement tools.
- Ability to join the dots between field campaign results, other ABM campaigns, customer insights and global programs and provide insights for sales.
- Content Marketing execution experience
- Experience managing multi-channel campaigns from start to finish, including email, digital, direct mail, and events
- Experience partnering with BDR and SDR Teams along with Account Executives to achieve target response and conversion rates
- Proven ability to scale 1: 1 experiences to a broader set of enterprise accounts without losing the high-touch white glove experience.
- Working knowledge of key sales milestones, metrics, and funnel performance rates
- Strong knowledge of the current and up-and-coming marketing tech landscape
Our Biggest Challenge right now
- Our ABM program is at its inception and requires someone who will own the “how” behind penetrating target enterprise accounts and delivering qualified sales opportunities.
- Superside is invested in building and supporting our outbound sales motion and we’re committed to developing an impactful ABM program. You will have executive buy-in and commitment to doing ABM right.
- Most exciting - you will have an outsized impact in this role, contributing directly to revenue growth and strategic account development while working with the company’s C-suite to execute.
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