About the Role
The Field Marketing Manager will play a key role in developing individual and regional marketing campaigns for European Wax Center (EWC), driving center growth through guest acquisition and retention.
A Day in the Life
- In partnership with regional support teams and the franchisee, develop individual and local marketing campaigns based on determined objectives inclusive of localized promotions, ground marketing efforts, events, etc.
- Educate and develop, in partnership with the regional support teams, the objectives and KPIs marketing can support for local and regional campaigns.
- When needed, act as a liaison between EWC franchisees and agency partners to develop and execute local marketing plans.
- Nurture and build relationships with the franchisees to foster brand-building opportunities across the EWC franchise network.
- Review and share monthly performance reports on all campaigns with action steps being a priority.
- Provide data driven recommendations for performance, new strategies to drive guest acquisition, ROI, retention, and referrals at the local level in partnership with the Director of Local Performance Marketing, and agency partners.
- Keep up to date on relevant topics and recognize trends and opportunities to drive revenue/growth.
What Sets You Apart
- Thought leader and a strategic thinker, a subject matter expert in communications who designs and implements innovative and progressive initiatives.
- Proven track record developing strategies, communications, and engagement programs.
- Strong business acumen. Ability to align development objectives with the overall business strategy of the organization.
- Ability to interact effectively with and influence executives and business leaders.
- Experience influencing and affecting cultural change around communication.
- Exceptional written, oral, and interpersonal communication skills required. Ability to effectively present and facilitate to/with a diverse audience with confidence and poise.
- Ability to exercise strategic thinking, mature judgment, and creative problem solving.
- Proactive and driven in style.
- Strong problem-solving skills.
- Ability to learn quickly and easily adapt to a dynamic environment.
- Strong time management and organizational skills.
- A non-political team player that can quickly establish him/herself as a valued member of the EWC team. Collaborates well across all areas of the organization.
- Authentic individual with impeccable integrity whose personal and professional values are consistent with EWC’s mission, vision, and values.
Education and Experience
- Bachelor’s Degree in Marketing or related field required.
- 4-6 years of experience in marketing/advertising.
- Franchise Business Experience.
*This job is not eligible for US visa sponsorship*
European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees of EWC and operating subsidiaries are expected to perform tasks as assigned by supervisory/management personnel, regardless of job title or routine job duties.
