Director, Product Marketing

Job Summary:

Responsibilities:

• Manage marketing team: coach, train, and mentor.
• Act as the thought leader for the product externally, including speaking engagements and written works to promote the story of our product.

• Develop product messaging that differentiates products, solutions, and programs from others in the market and resonates with target buyer personas. Translate technical details into benefits for the buyers for product messaging.
• Plan the launches of new products or updates to existing products and manage the cross-functional implementation of the plan.
• Provide input into the go-to-market plan in conjunction with the lead generation team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Partner with sales team on calls when appropriate, to provide deeper insight into the product including demos.

• Create and deliver sales enablement training to the sales team.
• Develop competitive sales strategies to win against competitors.
• Create product content such as sales presentations, one-pagers, brochures, case studies, videos, website copy, and blog posts.
• Comprehend and assist our sales channels by providing training on the solutions we offer to our customers. Create internal resources and external materials and instruct the sales team on their effective utilization.

• Expertise in Market Insight: Develop a deep understanding of our customer base, including their demographics, purchasing behaviors, and critical decision-making factors. 
• Create and maintain detailed buyer personas and purchasing workflows, including their preferred sources of information and the factors influencing their decisions. Utilize this knowledge to drive improvements in our sales and marketing strategies.
• Advocate for customers and be the conduit for representing customers with product, marketing, and the sales team.
• Gain insight into customer use of current products, and untapped opportunities.
• Comprehend the Competitive Environment: Acquire in-depth knowledge about our competitors and their market positioning.

• Adhere to federal and state regulations.
• Adhere to all company policies, processes, and procedures.
• Performs other duties as requested, directed, or assigned. 
• Predictable and reliable attendance.

Position Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business Administration, or relevant field or equivalent relevant experience in Product Marketing.  
• Minimum of ten (10) years’ experience with working as a Product Marketing Director. 
• Ability to travel up to 25% of the time domestically and internationally. 
• Ability to work in a dynamic start-up environment where initiative and ownership is required.
• Must be highly self-motivated and proactive.
• Excellent analytical, communication, and presentation skills.
• Excellent written and verbal communication skills.
• Excellent people and management skills to interact with customers, staff, colleagues, and cross-functional teams.
• Proficient in Microsoft Office Suite & Salesforce CRM.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Highly organized and detail-oriented.

Key Competencies:

• Organization and Planning: Establishes a systematic course for self and/or others to assure accomplishment of objectives. Determines priorities and allocates time and resources effectively.
• Partnership Development: Establishes productive and effective relationships with both internal and external stakeholders.
• Takes Initiative: Exhibits strong drive for results and success; conveys a sense of urgency and drives issues to closure; persists despite obstacles and opposition.
• Delivers Results: Achievement-oriented, feeling a sense of urgency to reach goals on time, if not before.
• Teamwork: Works cooperatively with others to accomplish team goals and organizational objectives.
• Customer Focus: Anticipates and takes action to meet customer needs. Establishes and maintains a productive and effective working relationship with customers, both internal and external, and gains their trust and respect.
• Communications: Exchanges thoughts, feelings, and information effectively.

Physical Requirements / Working Conditions:

• Prolonged periods sitting at a desk and working on a computer.
• Constantly operates a computer and other office equipment. 
• Ability to adjust focus, especially due to concentration on a computer screen. 
• May need to lift and carry up to 30 pounds and/or position the body to reach items on the floor/below knee level or reach overhead. 
• The person in this position needs to occasionally move about in industrial environments, and on uneven terrain. 
• Works in a temperature-controlled office environment, with occasional work in outdoor weather conditions, and in industrial environments.
• The noise level in the work environment can be moderately loud.

Why Join Us

Benefits Overview

• Paid time off includes 4 weeks, 15 holidays, and parental leave.
• 100% company-paid medical, dental, vision, short-term disability, long-term disability life insurance.
• Flexible Spending Account (FSA) and Health Savings Account (HSA) offerings.
• Company provided 401K savings plan with matching contributions to help you save for retirement.
• Voluntary benefits offerings.
• Tuition assistance.
• Employee Referral program.
• Employee development and career growth opportunities.

About Us

The Location - Lake Orion 

AMERICAN BATTERY SOLUTIONS IS AN EQUAL OPPORTUNITY EMPLOYER.