Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline. The company’s patient-centric products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients. For more information, visit
www.azurity.com.Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer. Azurity's success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do. We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization.We are seeking a dynamic and versatile Customer Experience & Engagement Associate to join our team.
As a key contributor, you will play a crucial role in driving our omnichannel customer engagement , by creating best in class emails for use in both our Veeva and SFMC CRM platforms. This role is at the intersection of creativity and technology, requiring a unique blend of project management skills, creative thinking, design, and technical expertise. It is crucial in maintaining project timelines, managing internal and external offshore resources, and delivering high-quality deliver that meet both creative and technical requirements. The successful candidate will also play a key role in collaborating with internal and external stakeholders throughout the project lifecycle.The Customer Experience & Engagement Associate will be a part of the Digital Innovation and Marketing Operations Team (DIMO) and report to the Director of Modular Content. DIMO’s mission is to drive digital transformation within the commercial organization that is rooted in continual enhancements focused on a digital-first mindset, which uses a test & learn culture while balancing operational effectiveness and personalized omni channel customer engagement supporting Azurity’s commitment to ACE (Azurity Commercial Excellence) as we Serve Overlooked Patients.Partnering closely with their US based DIMO colleagues and the brand leads, this individual will also work with cross-functional team members in PMRC (Azurity MLR process), and Digital to ensure that business imperatives are supported though the development and execution of best-in-class practices and tactics.
Responsibilities:
- Salesforce Marketing Cloud Optimization
Collaborate with cross-functional teams to configure, test, and deploy marketing automation campaigns within Salesforce Marketing Cloud.Ensure seamless integration of data and personalized communication across various channels.
Develop and execute targeted email templates to be used in our Salesforce Marketing Cloud (SFMC) and Veeva CRM.
Salesforce Knowledge
- Proficiency in using Salesforce, understanding its features, and navigating the platform.
- Familiarity with both Salesforce Classic and Salesforce Lightning interfaces.
HTML and CSS
- Strong knowledge of HTML and CSS for creating visually appealing email templates.
- Ability to customize layouts, fonts, colors, and other design elements.
Merge Fields and Dynamic Content
- Understanding of merge fields to personalize email content.
- Ability to pull data dynamically from Salesforce records.
- Veeva Approved Email Templates
Veeva CRM Knowledge
- Familiarity with Veeva CRM and its features.
- Understanding of the Approved Email functionality.
HTML Email Structure
- Ability to create standard HTML email templates.
- Knowledge of UTF-8 encoding and adherence to guidelines.
Email Fragments (for Dynamic Content):
- Understanding of how to use Email Fragments within templates.
- Incorporating dynamic content based on business rules.
Attention to Compliance
- Ensuring that templates comply with industry regulations (e.g., GDPR, CAN-SPAM Act).
Ensure that offshore deliverables meet both the highest creative and technical standards.
- Collaboration and Communication
Coordinate with onshore marketing teams to align strategies and goals.Communicate effectively across time zones to ensure seamless project execution.Provide regular updates on project status and milestones.
Qualifications and Education Requirements
- A bachelor's degree, in a related field required
- Functional knowledge and expertise on digital marketing platforms - Veeva and Sales Force Marketing Cloud.
- Minimum 3+ years of experience in digital marketing, with a focus on Salesforce Marketing and Veeva.
- Attention to detail and follow-through on execution required.
- Demonstrated project management skills required.
- Must be able to work in a fast-paced and challenging environment with the ability to manage multiple projects simultaneously and meet deadlines.
- Passion for creating personalized content and implement innovative ideas to increase customer engagement and digital excellence.
- Ability to function as a team player by building strong working relationships built on clarity, collaboration, empathy, reliability, and simplicity required.
- Understanding of Medical, Legal, Regulatory (MLR) process
- Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
- Excellent verbal and written communication skills.
- Understanding / experience in modular content preferred.
Physical & Mental Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Must be able to sit for long periods of time
- While performing the duties of this job, the employee is frequently required to stand; walk; sit; talk and/or hear
- May occasionally climb stairs and/or ride elevators
- The employee must occasionally lift and/or move up to 25 pounds
- Employee must be able to manipulate keyboard, operate a telephone and hand-held devices
- Other miscellaneous job duties as required
