Ranked #292 on Inc. 5000 Fastest-Growing Private Companies
About Upwards:Upwards (upwards.com) is a fast-growing Los Angeles-based startup transforming childcare in the United States. Backed by top investors and VCs, we're making childcare accessible to all families by connecting families, caregivers, employers, and governments to offer benefits programs that meet ever-evolving family needs. It is our mission to solve care for good.The role of the Growth Marketing Manager:The Customer Marketing team is seeking a highly motivated and experienced Growth Marketing Manager to lead strategic marketing efforts and planning, including campaign creation, prioritization, execution, and result measurement of the delivery of the programs we have sold.
The Growth Marketing Manager will manage marketing campaigns and metrics across multiple programs and functions with the KPIs of driving awareness, B2C leads, and utilization of Upwards programs. This role is crucial in ensuring the successful rollout and adoption of our various childcare programs amongst both our corporate and government initiatives. The ideal candidate will have a strong background in marketing, with specific experience in campaign planning and management, growth marketing, roadmapping, project management, and metrics-driven strategic implementation.Key Responsibilities
- Marketing management: Implement the strategies and tactics developed, manage execution team syncs, KPI reporting, communicate plans to stakeholders. Can take macro strategy down to micro tactics clearly.
- Leadership: While not having direct reports, this role acts as a leader for the greater marketing team in establishing the marketing roadmap for specific program launches and rollouts. It works with functional experts across marketing, product, program teams, and business development to bring these plans to life.
- Funnel Analytics (Problems + Solutions): Understand how programs are performing at key funnel stages to best identify opportunities and obstacles to achieving performance and success targets.
- Collaborate cross-functionally: Work with a wide variety of functions to ensure we’re moving efficiently and effectively on a marketing plan.
- Campaign management: Own and manage campaigns from end-to-end, including: ideation, brief creation, kickoffs with stakeholders, assigning task ownership, project management, project completion, launch communications, testing, result reporting, and iterating.
- Multi-channel marketing: Own and oversee initiatives across multiple channels in marketing including but not limited to: content, email/SMS messaging, digital advertising, grassroots marketing, direct mail, SEO, and webinars.
- Campaign Analysis: Analyze campaign performance to formulate quarterly marketing programs.
You'll excel at this role if you have:
- 3-5 years of experience managing marketing campaigns and KPI reporting.
- Strong understanding of building inbound lead generation funnels from scratch.
- Must be a self-starter who excels managing varying priorities to keep team members and projects moving forward, and leadership abreast of what’s happening.
- Have a confident, positive attitude that can inspire team members around them for collaboration and coalition building.
- Familiarity using tools such as Google Sheets, Looker, Shortcut/Asana, and CRM tools.
- Adaptable to changing circumstances and willingness to tackle new challenges.
- Scrappy, creative, problem-solving mindset!
- Strong organizational and time management skills, with the ability to meet quick turnaround times and strict deadlines.
- Knowledge of the care economy, customer engagement/lifecycle, and employee benefits.
- Previous startup experience, bonus if it has been in tech.
*** CANDIDATE MUST WORK WITH PACIFIC STANDARD TIME HOURS ***
What the Interview Process will look like:
- 1st Interview: Recruiting Manager
- 2nd Interview: Take-Home Challenge
- 3rd Interview: Director of Marketing
- 4th Interview: Meet various members of the Upwards Team
Let’s talk about the perks at Upwards:
- Salary Range: $90,000-$110,000
- Comprehensive Benefits - Medical, Vision, Dental, Short and Long Term Disability.
- Parental Leave - Upwards provides a generous parental leave.
- Monthly Fringe Benefits - Pick something fun for yourself!
- 401K with a 3% Match - You invest in us, we are going to invest in your future.
- Flexible Paid Time Off - We encourage you to take time for yourself.
- Equity - We want our employees to be stakeholders.
- Paid access to co-working spaces - Come join us at WeWork!
- Stipend to outfit your home office - We are 100% remote, so find that comfy chair!
- Yearly professional development stipend - We support career development for all employees.
Compensation determinations rely on various factors, encompassing the position level, the individual's skills, knowledge, and capabilities, the location of the role, internal fairness considerations, and alignment with market data.Upwards, as an E-Verify participant and equal opportunity employer, does not discriminate based on race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. Rest assured that all your information will be treated confidentially in accordance with EEO guidelines.
