DevRev
DevRev is a platform purpose-built for SaaS and technology companies, helping back-office development match the rapid pace of front-office customer relationships. Our mission is to bring end users, support engineers, product managers, and developers together, making it effortless to do what matters most — and creating a company-wide culture of product and customer-centricity.Unlike generic tools, DevRev took a blank canvas approach to collaboration, search, GenAI, and analytics, enabling SaaS companies to ship faster for the largest business impact — with continuous development, roadmapping, prioritization, customer engineering, and more.
DevRev is used across departments in thousands of companies and can coexist with or replace your tools, bringing information symmetry, streamlining collaboration, and converging teams.DevRev was founded in October 2020 and raised over $85 million in seed money from investors such as Khosla Ventures and Mayfield, making it the largest in the history of Silicon Valley. It is led by its co-founder and CEO, Dheeraj Pandey, who was previously the co-founder and CEO of Nutanix, and by Manoj Agarwal, DevRev's co-founder and former SVP of Engineering at Nutanix. DevRev is headquartered in Palo Alto, California, and has offices in seven global locations.
About the role
We’re looking for someone very passionate about demand generation, and categorically performance marketing and conversion rate optimization. The role is critical to the success of the demand generation and the marketing team within DevRev. We’ve been focused on growing our team with those who love SaaS, AI, customer centricity, growth and revenue marketing, and particularly in this case, someone who absolutely loves everything performance marketing and CRO.
Responsibilities
- Drive awareness, lead, meeting, and pipeline generation through paid marketing and CRO.
- Implement creative and effective campaigns across the paid channels i.e. paid search, paid social, display ad networks and native ad platforms.
- Accountable for all leading and lagging indicators for paid marketing including impressions, clicks, cost per lead, lead volume, conversion rates, pipeline and return on spend.
- Allocate monthly budgets efficiently across paid channels to generate high returns on spend.
- Collaborate efficiently with sales, business development, demand generation, brand marketing, and product marketing teams to scale campaigns across channels.
- Partner regularly with content teams to drive ad copy optimization of campaigns across channels.
- Partner with design teams to drive ad creative optimization of campaigns across channels.
- Partner with the SEO team to make the most of keyword research tools to periodically add new campaigns and restructure existing campaigns.
- Perform regular competitor research and analysis to develop new demand generation strategies.
- Plan for CRO by running regular website/web page and landing page audits.
- Conduct A/B tests to optimize web pages, website CTAs, landing pages and lead-gen forms.
- Collaborate with SEO, content and email marketing teams to optimize conversion paths.
- Manage relationships with key stakeholders efficiently to get the best results from each channel.
- Analyze large volumes of data and generate valuable insights to drive up pipeline and revenue.
- Keep abreast of trends, updates and best practices across channels and our industry.
Requirements
- Passionate about performance marketing, analytics, CRO and demand generation overall.
- Prior experience in working in a B2B SaaS company is an added advantage.
- 6-9 years of experience in demand generation, with at least 2 years of hands-on experience in executing PPC campaigns across paid search, paid social and GDN/popular display ad networks, are must-haves.
- Hands-on experience in managing campaigns across content syndication partners and paid native ad platforms is preferred.
- Ability to read and analyze data to generate insights to drive more leads, pipeline and revenue.
- Passionate about working closely with sales to gather campaign feedback and tune up campaigns accordingly in order to generate relevant leads and better, more pipeline.
- Proficient in configuring and managing pixel codes, and very seasoned at using Google Tag Manager, Google Ads and LinkedIn Campaign Manager.
- Proficient in using tools across keyword research, audience identification and publishers.
- Proficient in using tools across analytics, visitor recordings and dashboards for reporting.
- Ability to partner with in-house content marketing and copywriting teams efficiently to create assets that will drive up campaign performances.
- Ability to lead optimization of ad creatives and landing pages that drive meaningful conversion rate improvements.
- Ability to manage and leverage relationships with third party agencies, ad networks, and other service providers/vendors.
- Prior experience in scaling campaigns and handling monthly budgets of $50-$500K USD is an added advantage.
Culture
The foundation of DevRev is its culture -- our commitment to those who are hungry, humble, honest, and who act with heart. Our vision is to help build the earth’s most customer-centric companies. Our mission is to leverage design, data engineering, and machine intelligence to empower engineers to embrace their customers. That is DevRev!
