Job Details
Vidyard is the video platform that's built for business. Sales reps, marketers, and corporate communicators use Vidyard to record and share videos that grab attention and deliver their message in a personal, impactful way. It's the video tool of choice for Microsoft, LinkedIn, and thousands of other companies. We're passionate about elevating our customers, our teammates, our communities, and ourselves.
About the Role
Reporting to the Chief Operations Officer, you will oversee a marketing team of twenty, managing the Demand Generation, Growth Marketing, Product Marketing and Brand, Content and Community teams. In this role, you will balance owning and implementing the digital marketing strategy while leaning into tactical operations as needed to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote our brand. In this role, you will have an opportunity to set our strategic marketing direction, collaborate with our C-Suite and strategic leadership team; as well as coach and grow a high-performing marketing organization.
About the Team
As the Senior Director, Marketing, you will oversee and directly manage the following teams:
- Demand Generation
- Growth Marketing
- Product Marketing
- Brand, Content, and Community
- Product Growth
What You’ll Work On
- Develop and execute comprehensive product marketing strategies to drive the adoption and success of our products and solutions in the market.
- Align closely with product and revenue teams to understand our client’s needs, create go-to-market strategies, and create communication and collateral that reflects the company brand and ROI for clients.
- Strategize, plan and execute on product and feature launches in collaboration with our product and sales team
- Manage the planning and execution of multi-touch, integrated demand generation programs including email campaigns, video marketing, webinars, online ads, retargeting, sponsorships, content syndication, events and more
- Oversee Account-Based Marketing (ABM) programs that help boost engagement and conversion rates within key targeted accounts
- Lead the development and execution for demand generation program delivery to meet our monthly Qualified Lead, Pipeline and Revenue targets
- Leverage a variety of marketing automation and analytics solutions to monitor day-to-day performance, optimize results and measure marketing efficiency/ROI
- Work with in-house and external partners, content and community managers to build a strong and memorable brand as well as industry leading thought leadership.
- Continually improve our organic acquisition strategy, optimizing and experimenting with channels such as SEO, product virality, conversion rate optimization, etc. Identify the organic channels that deliver the best ROI, and scale them.
- Lead the team in regular forecasting; annual and quarterly planning, keeping track of budget, and reporting on marketing initiatives’ performance, with a focus on ROI & revenue growth.
- Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results. Establish a clear framework for evaluation.
- Manage and coach a team of marketers with diverse skill-sets.
What You’ll Bring to this Role:
- 10+ years of experience in brand marketing, content creation, community management, and/or marketing design, preferably within the B2B SaaS or technology industry.
- 7+ years of experience managing marketing teams.
- A track record of developing and executing successful marketing strategies within growth stage organizations.
- You have exceptional leadership and team management skills, with experience leading and developing high-performing marketing teams.
- You have exceptional written and verbal communication skills, with a keen eye for detail and a passion for data-informed storytelling.
- You’re a strategic thinker with the ability to coach your team around business objectives, translating them into actionable marketing plans and initiatives.
- You demonstrate proficiency in marketing analytics and metrics.
- You have a collaborative mindset with the ability to work effectively across departments and build strong relationships with internal and external stakeholders.
- You’re enthusiastic about Vidyard's product, and have a genuine passion for video, AI and technology innovation.
Job descriptions can be overwhelming. At Vidyard we are motivated to drive change together and deeply value the unique experiences, abilities and opinions you possess, so if this role sounds like your next adventure, but you don’t feel entirely qualified, apply! We value candidates who own it, and if you’re relentlessly resourceful too, you might be exactly who we are looking for. As we also value user obsession, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.
What You’ll Love about Vidyard:
- Competitive pay
- Comprehensive, flexible benefits on day one*
- Wellness allowance to spend on what's important to you
- Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life
- Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage*
- Allowance to support your ongoing growth and development
- Parental leave top-up
- Paid volunteer hours
- Employee resource groups to empower and drive change at Vidyard and in our communities
- RRSP match*
- Stock options
- Flexible holiday program
- Home office stipend
- Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all. Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.
*Benefits described are Canadian specific, if you’re located in another country our People team will speak with you about localized benefits for you.Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us at recruitment@vidyard.com. Unsolicited resumes from Agencies will not be accepted.
