Director of Demand Generation

Position Summary:

Key Responsibilities

• You will develop and execute demand generation initiatives to drive prospective customer engagement and nurture our existing database of prospects and/or customers.
• You are responsible for improving operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend.
• You will enhance the efficiency and effectiveness of our marketing automation system (Hubspot) to better nurture prospects and/or customers, drive engagement, and increase conversion rates to marketing qualified leads while improving the integrity of the overall database.
• You will collaborate with the content marketing and sales teams to develop (write, drive review process and publish) and promote marketing materials to drive awareness and interest.
• You are responsible for developing integrated paid and organic programs that significantly increase engagement and overall pipeline (SEO, Content Marketing, Webinars, Events, etc.).
• You will segment and leverage the marketing database for greater campaign efficiency, contact outreach, and effectiveness.
• You will be responsible for analyzing campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and the next steps.
Campaign and Pipeline Ownership
• You will own the full-cycle demand generation motion for Vivun; align to 50% pipeline contribution target. 
• You will have ownership or at least influence over the entire go-to-market machine: emails, webinars, events, digital, more.
• You will analyze and report on metrics and create reports in SFDC/Hubspot/Google Analytics showing results.
• You will improve on campaign and event execution and delivery over time; constantly move the needle. 
• You are responsible for auditing, enhancing, and/or deprecating our current tech stack (Salesforce, Hubspot, Seismic, Gong).
• You will be the “secret weapon” for the SDR / SDR Leader through campaign and content enablement. 
• You will establish world-class relationships with the SDR Leader and Inbound SDRs.

Required Skills and Experiences

• You have 4-6 years experience designing and building CRM and marketing automation systems with a high proficiency in Salesforce and Marketo.
• You have expertise in developing, executing, and measuring innovative and results-focused demand programs and campaigns.
• You have the ability to work in cross functional teams, balance multiple priorities and be a self-starter in a high-paced environment. 
• You enjoy working with Sales and are obsessed with demonstrating marketing's contribution to qualified sales pipeline. 
• You have the demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills.
• You have proven experience in managing the creation of marketing content.
• You have experience influencing and communicating product offers to customers, prospects, and sales professionals; demonstrated by excellent written (including copywriting and proofreading) and oral communication skills.
• You have strong project management skills and experience with superb attention to detail.
• You have knowledge and hands-on experience with popular marketing automation systems, particularly Hubspot.
• You have expert understanding of the enterprise demand generation playbook, accompanied by a desire to get creative and experiment with new ideas, tactics, and opportunities.
• You are experienced in high-growth, fast-paced startup environments; preferably in generating demand for B2B enterprise products.
• You are skilled at negotiating contracts, overseeing implementation, and ensuring that vendor services align with the company’s demand generation objectives and performance metrics.

You Are

• A believer in Vivun’s core values: Ownership. Empathy.  We, not me.  Transparency.  Be different.
• Experienced working in high growth startup environments: You have the ability to move fast, adapt, and thrive in a dynamic startup environment where you derive priorities, requirements, and goals from company context.
• Collaborative: You are ready to roll up your sleeves and create strategies that work across roles and departments to achieve company goals. 
• A Clear Communicator: You effectively and positively present your informed opinions on strategy clearly to multiple teams and areas of expertise. You come with a solid rationale behind every decision you make, you understand the importance of listening as part of communication.
• A proactive problem solver. Come with recommended solutions to problems. Be creative!
• A strategic thinker. Support the decision-making process with facts and data. Make sure you are behind the decision and can defend or communicate it to anyone.
• Self-directed. In a remote-first company and culture, can you be the “CEO” of your job and give yourself your own directives and priorities?

What You Will Have at Vivun

• Competitive salary and full health benefits
• Stock Options at a well funded, pre-IPO company on a fast growth track
• Flexible work schedules and work from anywhere at a fully remote company
• Unlimited PTO with two weeks designated as “quiet period” each year
• An experienced team who will fight beside you in the trenches to accomplish your goals