Interested in defining how AI shapes the future of work? Cresta is on a mission to make every knowledge worker 100x as effective, 10x faster and 10x better. Cresta is focused on using AI to help the workforce, not replace them. Cresta uses our patented Expertise AI to uncover expert insights from every conversation and put those insights into action with real-time coaching during customer conversations.
We’re growing fast! Spun out of the Stanford AI lab and chaired by Google-X founder Sebastian Thrun, Cresta launched in 2017. We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors and advisors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Porsche, and Verizon and we have been recognized as a startup to watch by Business Insider, Forbes, and Gartner to name a few.We’re looking for an exceptional, results-driven Senior Digital Marketing Manager to drive digital marketing strategies that drive pipeline and revenue for our Mid-Market, and Enterprise sales teams.
This role reports directly to the Director of Demand Generation and you’ll collaborate closely with our Content, Demand Generation, Sales Development, and Marketing Operations teams.This is your chance to lead the digital marketing strategy at one of the fastest-growing AI companies.
What you'll do
- You will own the budget & strategic execution of digital advertising across Search, Social, Display, Video, Podcast, etc.
- Run our website conversion rate optimization program to generate more demo requests, and content downloads from key web pages.
- Work closely with Marketing Ops on data pipelines, campaign-level revenue reporting, and web development processes.
- Partner with the DG team to execute ABM campaigns on our target accounts within upmarket segments everywhere they go on the digital web.
- Align with creative and content teams on best-fit content for the audience, product positioning, and the post-click experience.
- Partner with the Inbound SDR team to optimize the process, increase enablement, and achieve sales-qualified opportunity quotas.
- You are a marketing leader in the organization and drive cross-functional projects (yes, sometimes even non-digital ones!) that ultimately align to pipeline and revenue.
What we're looking for
- At least 4 years of digital advertising experience, ideally for a SaaS or B2B business.
- 4+ years of experience directly managing and growing a marketing team.
- Excellent communication skills and comfortable presenting in executive-level settings.
- Ability to tie advertising spend & performance to sales pipeline results.
- Experience with Salesforce, Hubspot, 6sense, and multi-touch attribution software
Perks & Benefits
- We offer Cresta employees a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Monthly Gym & Phone allowance
- Work from home office stipend to help you succeed in a remote environment.
- Lunches and dinners included for in-office employees via Grubhub
Compensation for this position includes a base salary, bonus, equity, and a variety of benefits. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. We are actively hiring for this role in Canada, and offer competitive local pay and benefits. Your recruiter can provide further details.If you want to make an impact with an amazing product, want to improve your tech skills by working with other exceptional engineers, and like to be part of an amazing international team, then you should join us.
We pay an attractive salary and with the Cresta stock options, you can benefit from the company's growth.Apply for this job
