The purpose of the Retail Marketing Manager is to support the Liberty retail locations by increasing store and brand awareness, driving new and existing traffic, assisting with targeted promotional activity, and connecting with the local communities we serve. This role will work closely with the Market Director (MDs) and General Managers (GMs) in the assigned state.
Duties include the following.Key Responsibilities
:
- Create and schedule targeted and promotional push notifications
- Assist with the creation of discounts in the POS/partner with the Market Director for vendorpromotions and dual social activity
- Schedule in-house and third-party brand pop-ups
- Schedule “wallet drive” events to increase adoption
- Assist the customer contact center (BPO) with customer inquiries for the state and providecustomer support as needed
- Monitor customer reviews on all social platforms and assist with responses as needed
- Coordinate delivery and inventory of swag, uniforms, and promotional assets with GMs andMDs
- Gather content from third-party vendors
- Partner with Holistic Grow/Processor (GPs) on new product drops and strain information
- Assist with store merchandising and tracking all deliverables from Retail Ops Assist with Liberty asset creation
- Audit online menus for accuracy and appearance
- Assist with identifying, planning and representing Liberty at local events and sponsorships.
- Assist with managing local social accounts
- Assist with content creation for social accounts
- Create and gather content for the Liberty website
- Maintain knowledge of the market, industry, regulations, and competitor trends
- Perform additional duties as assigned.
General
- Regulations require that incumbent be at least 21 years of age and able to obtain and maintain marijuana work credentials – applicable marijuana licensing regulations may disqualify individuals with certain criminal convictions.
Education/Experience:
- Proficient knowledge in marketing and required
- Previous commercial cannabis experience preferred
Technological Skills:
- Proficient in Microsoft Office, specifically Word, Excel, Outlook, PowerPoint, and SharePoint and METRC
Required Knowledge and Skills:
- Excellent written and verbal communications skills
- Professional demeanor, strong work ethic
- Able to maintain confidentiality.
- Ability to work collaboratively in a team environment.
Life at Holistic Industries
Holistic Industries is dedicated to elevating the future of cannabis through outstanding products, innovative processes, expert education and value for our patients and partners. Holistic Industries strives to provide the best in patient care and empowers employees to work hand-in-hand with the retailers we serve and the communities in which we work.
Our team is comprised of the nation's most knowledgeable experts in cannabis cultivation and medical dispensing, including professionals who are at the top of their fields in medicine, security, agriculture, real estate, and the legal distribution of highly controlled substances. Our leadership includes public servants, clergy, thought leaders, investors, and representatives of one of the most respected agricultural companies in Maryland.
Founded in 2014, Holistic Industries, was the first cultivation center to open in Washington D.C. and the first to bring CBD to market. Today Holistic Industries owns and operates eleven medical cannabis facilities in three states and the District of Columbia - and we continue to grow! These facilities include cultivation centers, where we produce the highest quality, safest medical cannabis available; processing centers, where we develop and package medical cannabis products; and dispensaries, stores where we ensure our patients and customers receive the treatments they need and deserve.
At Holistic Industries, our top priority is to provide access to quality, safe medicine. We care about our patients, customers and associates, and their experience interacting with our brand.
Thrive Here & What We Value1. Collaboration and Teamwork: Highly Collaborative Environment2. Career Development: Guidance for Employees, Leadership Involvement3. Detail-Oriented Work Culture
