About almentor Business: almentor Business is a product by “almentor” that empowers companies with the tools to thrive and up-skill a future-ready workforce, increase employee engagement, and achieve business goals. By offering professional on-demand e-learning courses for enterprises through an easy, accessible, and appealing learning platform, and customized course production
About the Role:
We are looking for a skilled Demand Generation Head to join our team. As a Demand Generation Head, you will be responsible for managing our B2B activities and driving growth across the entire funnel - from acquisition to engagement and retention.
As the Demand Generation Head, you will:
- Plan, develop, and execute demand-generation (paid and organic) campaigns that support the company's revenue goals.
- Manage email marketing campaigns, including segmentation, content creation, and A/B testing.
- Create and manage paid acquisition campaigns across various channels (e.g. LinkedIn, Google Ads, etc.).
- Collaborate with the sales team to ensure seamless lead handoff and follow-up.
- Work closely with the customer success team to build an inclusive retention strategy.
- Oversee the content marketing strategy that supports demand generation goals, including the creation of gated content, blog posts, case studies, thought leadership, whitepapers, eBooks, and other lead gen collateral.
- Build and analyze data reports tracking CPL, MQL, SQL, CAC, and LTV performance. Set up experiments to validate the hypothesis by A/B testing to improve gaps in the funnel conversion.
- Evaluate the use of tools and channels, and plan to execute to increase efficiency and performance.
- Accountable for ensuring all campaign leads are tracked, scored, and routed appropriately; regularly analyze campaign performance.
- Build and maintain a robust lead scoring framework to identify and prioritize leads for sales follow-up.
- Develop and maintain relationships with influencers and other stakeholders.
- Conduct market and customer research to identify opportunities and challenges.
- Create and manage demand generation budgets and forecasts.
- Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
- Stay up to date with the latest trends and best practices in demand generation.
The ideal candidate will have:
- Bachelor’s degree in marketing, Business, or a related field
- Evaluate use of tools and channels, and plan to execute to increase efficiency and performance
- Strong analytical skills and the ability to use data to inform campaign decisions.
- Experience with email marketing, paid acquisition, and marketing automation tools (e.g. Hubspot, etc.)
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects simultaneously.
- Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms
- Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
- Hands-on experience working across different digital marketing disciplines, including email marketing, video, trade show marketing, partnership marketing, CRO, SEO, SEM, online advertising, lead generation, and more.
