Miovision is a global industry leading company providing agencies and organizations modern tools to improve today’s traffic problems. We offer solutions that collect multimodal traffic data and uncover actionable insights, helping organizations get more out of their road network. The result: streets capable of moving more people – safely and efficiently – whether they are in a car, on a bus, on a bike or e-scooter, or walking. Since 2005, our systems have counted or assisted more than thirty billion vehicles around the world. With global headquarters in Kitchener, Canada, as well as operations in Germany, Serbia and the United States. For more information, visit
miovision.com.
Position Summary
As a Marketing Cloud Administrator, you will contribute to the ongoing development of our Salesforce infrastructure. The successful candidate will have a proven record of optimizing Marketing Cloud functionality. You will be responsible for day-to-day support, maintenance and improvement of the platform which is used to send all communication to company contacts; including marketing, sales, and finance related communication. You will work closely with the marketing team, internal business analysts, and technical architects to identify, develop, and deploy new and improved processes and capabilities.
Key Accountabilities
- Serve as the primary Salesforce Marketing Cloud Administrator.
- Maintain contact data between Marketing Cloud and Salesforce.
- Prepare, test and deploy campaigns utilizing emails, workflows, landing pages, and forms.
- Design, build and maintain custom applications, content blocks and journey builder activities on the Marketing Cloud platform.
- Design, build and maintain customizations for integrating Marketing Cloud into other business applications.
- Collaborate with the Marketing team on account-based marketing strategies supporting our GTM motion.
- Work with functional business leads to define suitable processes to support operational, administrative, and change management activities related to Marketing Cloud.
- Adhere to subscriber data management, regional privacy laws and enable email sends within subscriber data management and regional privacy laws.
- Design dashboards and reports to analyze effectiveness of campaigns.
- Develop training and documentation to enable and support marketing team activities within Marketing Cloud.
Skills/Qualifications
- 3+ years of experience in Salesforce Marketing Cloud
- Current Marketing Cloud Email Specialist / Marketing Cloud Administrator certification preferred
- Proficient in Marketing Cloud Connect
- Experience with Marketing Cloud data models, including Contact Model, Data Views and Data Extensions
- Knowledge of Salesforce Sales Cloud data models.
- Proven ability to design and implement new processes and facilitate user adoption
- Strong understanding of Salesforce Marketing Cloud best practices and functionality
- A documented history of successfully driving projects to completion
- A demonstrated ability to understand and articulate complex requirements
- Previous experience working in a SCRUM or agile environment preferred
- Experience in planning, segmentation, targeting, execution, and analysis of marketing campaigns
- Excellent project management skills
- Demonstrated ability to meet deadlines and prioritize simultaneous requests
- Creative and analytical thinker with strong problem-solving skills
- Must demonstrate exceptional verbal and written communication skills
- Must demonstrate an ability to communicate effectively at all levels of the organization
- Ability to assess the impact of new requirements on Marketing Cloud and all interconnected applications, systems and processes
Additional Assets
- Web development (HTML, CSS, Javascript)
- AMPscript and SSJS scripting languages
- Marketing Cloud SOAP and REST APIs
- Additional Salesforce platform certifications
- Experience with project management tools such as Jira and Confluence
- Experience with building or maintaining integrations between different business systems
Perks and Benefits
- Comprehensive health benefits starting on day one
- RRSP Matching Plan
- Variable Incentive Plan
- Mio-Days: We extend all three-day weekends to four-days and provide a Holiday Shutdown in December
- Virtual Healthcare Service providing employees and their families access to healthcare providers 24/7
- Internet subsidy and a remote work allowance
- Enhanced paternity and maternity leaves
- Unlimited vacation policy
- Wellness offerings (Fitness, Mindfulness)
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Please indicate if you require accommodation on your application, and our team will work with you to meet your accessibility needs.
PLEASE BE AWARE OF FRAUD:
Applicants interested in applying for roles at Miovision should apply directly via the details provided on our careers page. We communicate directly with applicants and will not request banking information, payment, or fees during any point of the recruitment process. We do not conduct interviews via text message. If you suspect that a third party is impersonating Miovision or requesting payment for recruitment on behalf of Miovision, please alert us via ggood@miovision.com
To all recruitment agencies:
Miovision does not accept agency solicitation or resumes. Please do not forward resumes to our HR alias e-mail address, to any Miovision employee, or to other Miovision e-mail addresses. Miovision will not pay any fees related to unsolicited resumes.
