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AEM (Advanced Environmental Monitoring) is the global leader in innovative mission critical weather, wildfire and water monitoring and intelligence solutions. We aim to be the world’s essential source for environmental insights – enabling decisive action and positive outcomes for our customers and their constituents. Our family of innovators offers world-class hydrometeorological technologies and services, including sensors, dataloggers, telemetry, and advanced analytics and software. Our technology and services empower the communities and organizations to survive – and thrive – in the face of escalating environmental risks.
We are seeking an experienced Senior Marketing Manager to enhance our demand generation team. The Senior Marketing Manager reports to the Director of Demand Generation and has demonstrable hands-on experience with multi-channel demand generation in a B2B environment, including campaign strategy and execution, website strategy and optimization, digital marketing, martech utilization, content marketing programs, and analytics and reporting.
Our Ideal Candidate:
- You are a curious and passionate demand gen enthusiast driven to explore new campaign strategies and constantly improve every stage of the funnel.
- You challenge the status quo and look for novel strategies and tactics to optimize marketing channel performance.
- You excel in a data-driven environment and continually work to find innovative ways to grow website demand, generate net new qualified leads, boost pipeline production, foster deep engagement with prospects and customers, and ultimately convert them into AEM brand champions.
- You like to roll up your sleeves and get “under the hood” to solve issues or learn what is driving certain prospect/customer behaviors.
- You collaborate closely with cross-functional teams, including Sales, SDRs, Content Marketing, and Product Marketing to gain better insights so we can drive growth.
Key Responsibilities:
- Strategize and implement successful campaigns to achieve lead generation and pipeline targets through various growth marketing tactics and channels including the website, paid media, email, industry syndication programs, co-marketing campaigns, live events, and more.
- Develop and execute strategies for increasing website audience growth, website promotional programs, A/B testing and conversion rate optimization (CRO), and enhancing on-page UX experiences.
- Work with the Director of Demand Generation on paid media strategy and execution, designed to increase web traffic/engagement and net new qualified leads.
- Analyze and report on comprehensive campaign performance and identify insights for growth and efficiencies.
- Own the website analytics function, reporting and providing insights on prospect acquisition, engagement, conversion, and retention.
- Devise and execute campaign test strategies including A/B and multivariate tests for segments, creative, call to action, subject line, and more.
- Identify and recommend opportunities for improved segmentation and targeted marketing, especially using Martech tools.
- Plan, coordinate, and execute webinars, trade shows, and event presence.
- Manage vendor relationships.
- Travel required: Minimal (on-site planning meetings or possible trade shows)
Requirements
- Bachelor’s degree in business or related program.
- 5 or more years of demonstrable experience designing and executing successful B2B multi-channel marketing programs.
- Excellent communication skills, both written and verbal. Must be comfortable presenting cogent ideas, performance metrics, and recommendations to all levels of the organization.
- Strong experience with various Martech and CRM tools, including HubSpot and Salesforce.
- Proficient understanding of website analytics tools, such as GA4, Google Tag Manager, Looker Studio, and Crazy Egg.
- Clear understanding of email marketing best practices, including content, deliverability, segmentation, and GDPR/privacy concerns.
- Experience developing successful paid media programs, including Google Ads acquisition and retargeting, and LinkedIn Paid Social prospecting campaigns.
- Highly organized, project management focused, determined, and self-motivated to work in a remote workforce environment.
- Working knowledge of AI tools for campaign optimization and analytics
- Aptitude for learning about new markets, customers, and technology.
- B2B SaaS or technology experience is a plus.
- Proficiency in Word, PowerPoint, and advanced Excel.
- Strong bias for action and results-driven with meticulous attention to detail.
- Creative and independent, but also thrive in a strong team-based culture.
Additional Information: · This is a remote opportunity that can be done from anywhere in the continental United States · Must be eligible to work in the U.S. without company sponsorship, now or in the future, for employment-based work authorization. F-1 visa holders with Optional Practical Training (OPT) who will require H-1B status, TNs, or current H-1B visa holders will not be considered. H1-B and green card sponsorship are not available for this position.US Benefits include: Medical, Dental, Vision, Life Insurance, Short-Term & Long-Term Disability & 401k match of up to 3%. US Compensation Range: A reasonable estimate of the current salary range for this position is $80,000 - $115,000 per year.
Please note that the salary information is a general guideline only. AEM considers a wide range of factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education, licensure and certifications, key skills as well as other market and business considerations when extending an offer. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. This position will accept applications on an ongoing basis and will be closed once the position is filled.AEM is an Equal Opportunity Employer.
