Accompany Health is on a mission to give low-income patients with complex needs the dignified, high-quality care they deserve but rarely receive. A primary, behavioral, and social care provider, Accompany Health walks alongside patients for their entire care journey, offering at-home and virtual care, as well as 24/7 support. Partnering with innovative payors, Accompany Health is powered by remarkable care teams, elegant technology, and a commitment to evidence-based practice.
We build long-term relationships with our patients so they know, without question, that our team is here for them day or night, year after year. We focus on the health outcomes most important to our patients to make it clear that they lead the way.To achieve our mission, we collaborate with community-based organizations, local providers, and health plans. Led by our empathetic care teams, guided by proven care models, and powered by our own technology, we deliver a level of service that our communities rightfully deserve but rarely receive. While our headquarters is in Bethesda, MD, our teams are distributed across the country. If you’re eager to make a tangible difference in people’s lives, to help correct long-standing disparities in health care, join us.
About the role:
As a Marketing Manager for Accompany Health you will be:- A mission-critical, early part of our growing product team (and company)- Working with talented product, design, engineering, data science, growth and contracting, and operations teams that come from a variety of backgrounds- Marketing products and services that help improve healthcare access and delivery for populations with high healthcare needs
Responsibilities will include:
- Conduct data-driven market research to understand which positioning and messaging resonates best with our patients and caregivers in different geographies. Partner closely with the design, outreach, and product team to develop distinct patient personas and their journeys through our services.
- Use quantitative and qualitative data to understand trends, develop and test hypotheses, and use them to inform a broader marketing strategies
- Engage Patients:
- Oversee development of creative and unique marketing content that drives patient and caregiver engagement. We strive for a caring, trustworthy, and easy experience. Directly create and also supervise and manage contracted content creators to make engaging content including explainer videos, articles/blog posts, social media creative, etc.
- Design and execute marketing strategies across channels like social media, email, SMS, mailers that engage patients and deliver on trusting, caring, easy. You will also develop and run campaigns to drive growth of new patients who want to try Accompany Health.
- Work with the product team to manage changes to website (hosting of patient content)
- Work with product managers and patient support to gather patient feedback (i.e., SMS campaigns to collect NPS and other survey feedback). Analyze quantitative and qualitative patient experience data. Evaluate and manage vendors who implement patient experience surveys.
- Engage Health Plan Partners: Design creative and unique marketing content for existing and potential new health plan partners, including monthly newsletters, annual reports, white papers, and other content.
- Grow Brand Awareness: Design and execute marketing strategies that grow brand awareness in existing and new geographies where Accompany Health delivers services. Manage and monitor the social media handles for Accompany Health.
- Lay the foundation for a high performing marketing function:
- Create marketing roadmaps and plans that detail outcomes and goals and performance measurement, and detailed, comprehensive cost/resourcing estimates
- Develop strategy, budget, and creative for digital ad campaigns. Launch and manage campaigns end to end, including budget.
- Manage and update Accompany Health website and oversee design roadmap, leveraging expertise on SEO. Partner with product, design, and engineering resources to execute on change.
- Be truth seeking in the way we measure performance and delivery ongoing optimization and performance monitoring of strategies
- Partner with internal product and design resources and external contractors to drive successful execution defined by outcomes and key results.
What makes you a fit for the team:
- You approach your work with humility, recognizing that our system of care will need to learn and adapt to the needs of patients with complex needs
- You show deep empathy for the needs of patients, clinicians, and your colleagues to change the fundamental paradigm of care delivery for marginalized patients
- You have a distinctive ability to get a highly cross-functional group of stakeholders on the same page
- Your curiosity drives you to be an expert of your audiences and deliverables, and you strive to elevate your peers and the company as a learning organization
- You come to well-informed opinions based on gathering the right information and data – but are open to changing your perspective when the situation evolves or new facts emerge
- You focus on getting things done in the most effective, efficient manner for the task at hand – rather than following a specific process for its own sake
- You have the resilience to dive headfirst into challenging problems – healthcare is complicated and there’s a lot to be fixed
- You are excited to work in a startup environment, with the ambiguity and shifting priorities that might come with it at times
Desired skills and experience:
- Required
- 3-5 years experience in marketing position
- Extremely clear communicator – verbally & in writing
- Experience acting as a marketing generalist, and willingness to be hands-on for the foreseeable future
- Comfort in a fast-paced, dynamic environment with multiple stakeholders
- Strong understanding of digital and channel marketing functions
- Proficiency in digital marketing and analytics platforms, like Meta Ad Manager, Google Analytics, SendGrid, and Wordpress.
- Experience providing creative direction to visual designers to help turn written content or campaign ideas into compelling visual narratives
- Preferred
- Marketing experience in context of healthcare delivery
- Demonstrated experience and knowledge of SEO tools and tactics
- Experience working with the design team to identify and improve brand & marketing guidelines that align with the brand’s identity.
- Experience writing compelling copy and content.
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For Patient Facing Roles
To keep our patients, communities and each other safe, you'll be required to comply with Accompany Health’s medical clearance requirements, including completing a TB screen and providing proof of immunity or vaccination for certain conditions. You will also be required to be vaccinated and up-to-date on your COVID-19 vaccinations, including boosters. This is a condition of employment, and we make exceptions as required by law. Accommodation for religious and medical beliefs will be provided on a case by case basis.
For Non-Patient Facing Roles
To keep our patients, communities and each other safe, you'll be required to comply with Accompany Health’s medical clearance requirements, including receiving the COVID-19 vaccine. This is a condition of employment, and we make exceptions as required by law. Accommodation for religious and medical beliefs will be provided on a case by case basis.We embrace diversity and believe it creates a healthier atmosphere: Accompany Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
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