Company Description
Publicis West Africa
Limited is part of the Publicis Groupe, the second largest communications group in the world, employing over 100 000 talented minds, across 100 countries. Publicis Groupe has made a name for itself by putting its people first. We, at Publicis Groupe Africa, are no different. With over 60 agencies across 36 countries on the continent, there’s no better place to grow a rewarding career in media, communications, marketing, or advertising in Africa.
Publicis Groupe Africa is proud to be an equal opportunity employer and prohibits any forms of discrimination or harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan.
Job Description
PWA seeks a passionate and results-oriented Digital Manager to join
our vibrant Accra hub. You'll collaborate closely with the Digital Strategist to develop and
implement winning digital strategies for our clients across 25 diverse markets at various
stages of digital maturity.
Responsibilities
• Partner with the Digital Strategist and/or Head of Digital to develop and execute
comprehensive digital-first integrated strategies, aligned with Publicis' global
frameworks and tailored to regional needs and client objectives.
• Lead the day-to-day management of assigned projects, ensuring timely completion
and adherence to budget and scope.
• Proactively identify and address potential roadblocks on campaigns/projects,
fostering collaboration to achieve optimal outcomes.
• Stay at the forefront of digital trends and technologies in Africa and globally,
identifying innovative solutions to address regional and local challenges and
opportunities.
• Become a trusted advisor to clients, providing expert guidance on the digital
landscape to help them achieve their business goals.
• Manage and contribute to the execution of digital campaigns across various
channels, including SEO, social media, content marketing, and data analytics.
• Foster seamless collaboration across the agency, ensuring digital efforts integrate
seamlessly with other marketing channels.
• Work closely with platform players like Google, Meta, and others, leveraging their
expertise and resources to drive innovation and leadership.
• Deliver measurable results and exceed client expectations by demonstrating ROI and
exceeding key performance indicators (KPIs).
• Analyze campaign performance data and develop actionable insights to optimize
strategy and tactics.
• Contribute to a dynamic and supportive team environment, fostering collaboration,
innovation, and continuous learning within the digital team.
Qualifications
Qualifications
• 3-5 years of experience in digital marketing or a related field, with a proven track
record of success in strategy development and campaign execution.
• Solid understanding of digital marketing channels, including SEO, social media,
content marketing, and data analytics.
• Experience managing and motivating a team is a plus.
• Strong analytical and problem-solving skills with the ability to adapt to dynamic
environments.
• Excellent communication, presentation, and interpersonal skills to build trust and
rapport with clients, colleagues, and team members.
• Fluency in English is a must.
Regional languages (French or Portuguese) a plus.
Additional Information
Why Publicis West Africa?
Join a team that thrives on creativity and collaboration, at the heart of Africa's booming
digital landscape. Make a real impact on our clients' businesses and contribute to shaping the future of digital marketing in the region. We offer opportunities for professional development, and a dynamic work environment filled with the industry's brightest minds.
Ready to lead the digital charge with us? Apply today and tell us how your vision and
expertise will drive our digital success across West & Central Africa!
