Africhange (AF) is a remittance company that offers a seamless way for Immigrants to send money back home.
Whether you would like to pay for a property, send funds to friends and family or pay employees, you'll need to safely send funds without stress and ridiculous charges. Africhange is the solution to your problem!We are a safe, secure, and convenient way to send money home; and you can be sure that we will always offer you the best way to send money home at the best rates.Job OverviewWe are looking for a Community Marketing Specialist who will be responsible for developing and implementing innovative marketing strategies to drive user acquisition, engagement, and retention of Kenyans in Diaspora.
Your primary focus will be to utilize data-driven insights to optimize and promote the growth of our Company’s products or services in the African community in the diaspora. This role requires a strong community management, analytical mindset, creativity, and a passion for driving business growth through effective marketing campaigns. Preferably someone who is a Kenyan ImmigrantJob Responsibilities
- Community Strategy: Develop and implement strategies for community growth, including setting objectives and selecting engagement platforms.
- Develop and execute data-driven marketing strategies to drive user acquisition, conversion, and retention.
- Social Media Management: Oversee presence on social media platforms, including content creation, scheduling, and meaningful community engagement.
- Platform Expertise: Possess sound knowledge of X, Meta, LinkedIn, Instagram, and TikTok.
- Industry Informed: Stay updated on industry trends, community management best practices, and emerging social media platforms/tools.
- Moderation and Engagement: Monitor and moderate community conversations, ensuring constructive and respectful interactions.
- Feedback Collection and Analysis: Gathering and analyzing social post analytics and community feedback to gain insights into community needs, preferences, trends and improvements.
- Event Planning and Execution: Organising and hosting online or offline events such as webinars, meet-ups, or Q&A sessions to engage and bring the community together.
- Manage negative feedback, resolve disputes, and maintain a positive brand reputation
- Collaborate with cross-functional teams, including product managers and designers, to optimize user experiences and conversion funnels.
- Brand Advocacy: Acting as a brand ambassador, promoting the organization's values and fostering a positive image among the community.
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
What you should have
- Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
- Proven experience in growth marketing, digital marketing, or a related role.
- Experience driving growth or acquiring users among Kenyan immigrant communities in Canada
- Proficiency in using marketing analytics tools, such as Google Analytics, Mixpanel, or similar platforms.
- In-depth knowledge of digital marketing channels and tactics, including social media, SEO/SEM, content marketing, and email marketing.
- Experience with A/B testing and conversion rate optimization
- Creative thinking and problem-solving skills, with the ability to generate innovative marketing ideas.
- Strong project management skills with the ability to prioritize tasks and meet deadlines.
- Excellent communication and collaboration skills to work effectively within cross-functional teams.
- Results-driven mindset with a passion for driving business growth.
- Strong analytical skills with the ability to analyze complex data and generate actionable insights.
What we offer
- Fully remote opportunities under a flexible work environment
- Competitive salary
- Paid time-offs
- Access to relevant courses/learning programs
- Lively work environment and flat organization
- A close-knit team with a great passion for working collaboratively
- Performance Incentives
Additional InformationAF offers a great work experience, professional development, challenging careers, and competitive compensation. We are an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics.
