Company Description
Dcode was founded on the belief that technology can improve the way our government operates. Through our consulting services, we bring together a community of leaders across tech, government, industry, and venture capital to drive commercial innovation in the federal market.
Job Description
JOB DESCRIPTIONDcode is looking for a passionate Director of Marketing who is just as obsessed with branding and our mission as we are. Dcode drives real success for our clients and our Director of Marketing will tell that story. As Marketing Director, you will work across the organization and closely with the C-suite to develop and execute Dcode’s marketing strategy to drive company-wide growth. You will be responsible for maintaining and strengthening Dcode’s stellar brand reputation, identifying and positioning Dcode as thought leaders in our segment, and leveraging the great work we are doing to provide sales enablement opportunities and lead generation.
This role is cross cutting and critical to the growth of our business. It's fast paced and exciting!Salary range: $127,500 - $160,000 plus bi-annual bonusesSecurity clearance eligibility required.JOB RESPONSIBILITIESMarketing Strategy
- Develop and lead Dcode’s marketing strategy, creative direction, and execution to drive revenue growth and reputational value for Dcode
- Set and measure clear marketing objectives that align with company-wide goals, working collaboratively with C-suite and business units
- Measure the effectiveness of Dcode’s marketing efforts against business goals and course-correct as needed
- Recommend resource allocation and investment areas to drive Dcode growth
- Manage external resources and leverage the network to drive outcomes
Brand Awareness and Thought Leadership
- Identify, assess, and secure media engagements, public speaking opportunities, and other thought leadership efforts for the company's key executives
- Engage our community through newsletters, social, and events
- Leverage the (amazing) work Dcode is doing for clients to develop content that can be used across many channels ensuring our story is consistent and clear
- Build and execute events to drive awareness for target audiences and to strengthen the community
- Put processes in place through collaboration across teams to drive brand consistency across across all marketing channels, sales collateral, and client deliverables
- Drive effective digital marketing strategies aligned with our market (socal, SEO, web, etc.), resulting in growth
Sales Enablement
- Provide sales with tools, content, and events that will increase deal speed and likeliness to close
- Create targeted marketing campaigns that drive strategic leads
- Identify places where marketing can help strengthen the relationship with current clients to grow relevancy in their organization and increase retention
- Ensure marketing-driven leads are tracked and all deals in the funnel are nurtured
Qualifications
KEY SKILLSYou’ll learn something new every day in this role. We’ll teach you the ropes but ideal candidates will have:
- 5+ years of relevant work experience in the federal/public sector, preferably in the DoD innovation ecosystem
- Proven effectiveness with PR/communications, digital marketing, demand/lead generation, sales enablement
- Proven ability to tie marketing efforts directly to sales pipelines
- Strong track record of working across organizations to find growth opportunities, specifically leveraging the resources internally
- Strong track record of independently and proactively identifying bold and creative new initiatives and leading their implementation
- Strong analytical skills to make data-driven business cases and strategies, pulling from CRMs and other marketing tools/data sources
- Strong written and verbal communication skills
- A desire and ability to work in an environment that is welcoming, open, transparent, curious, collaborative, fast, challenging, results-driven, and fun!
Additional Information
You’ll love it here if:
- You like environments that are:
- Fast-paced and exciting
- Diverse and inclusive
- Energetic and fun
- Mission-driven and collaborative
- You leave no stone unturned and are super organized
- You can make a mistake, own fixing it and won’t let it happen again
- You don’t have to have all of the answers to get started
- You can take feedback as well as give it
- You can get stuff done even when it seems impossible to others
- You can see what needs to be done and get it done
We look for resilient hustlers: Our CEO busted her face on the balance beam in college and got back up… our CRO has knocked on a thousand doors… rejected 999 times and kept on knocking. What is your story? Please provide a few short sentences on your resilient hustler story.Equal Opportunity StatementWe provide equal opportunity to all persons without regard to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.
All your information will be kept confidential according to EEO guidelines.We believe diversity is a strength and aim to build a fair, innovative and welcoming culture where people from all backgrounds feel safe, respected, and included. We believe that true innovation happens when everyone has the tools, resources, and opportunities to excel.
