Description
The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love. By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated. Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love – we methodically engineer it throughout the consumer journey. That’s how we activate the synergistic power of brand building and performance marketing. Engineering Brand Love through the courageous ambitions of our people and our clients. The agency has significant momentum and is on a roll with new business.
Our team continues to expand across four cities (Columbus, Newport Beach, Sacramento, and San Diego) and we’re still growing. Come join our team!
SUMMARY
Senior Copywriter to work on a variety of CA-based tourism and travel accounts, including an AOR relationship with Visit California (with an approximate $10m annual production budget). Do you love travel, and have experience using your creativity to sell great destinations? Does your writing hit all the right emotional buttons? Does it entertain and encourage people to get out and explore the world (or at least a corner of it)? Are you a master of the clever, engaging headline? AND the big idea? Want to work at a truly full-service agency that worships the big idea and has a team of excellent strategists, producers, digital experts, designers, and PR professionals on staff to help bring your ideas across the finish line? Amazing places and their unique cultures are the product and tapping into and crafting language around the unique emotional benefits & insights of each place we promote is your challenge.
For the right person, it’s a dream job. This position requires excellent conceptual and creative writing skills, with the ability to adopt existing brand voices & tones across a variety of tourism and travel accounts. Clever, playful, and encouraging brand tones are cornerstone to success in this space. At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency. Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox.
WHAT YOU’LL DO
- Write, edit and publish concise and compelling brand-voiced content.
- Articulate ideas into simple narratives for experience and presentation.
- Collaborate with Art Directors to conceive creative ideas and then own the writing craft through execution.
- Take on other duties and responsibilities as assigned.
WHAT YOU’LL BRING
- 4+ years experience or proven proficiency in the vertical.
- Proven big idea campaign concepting across all media channels including :30 / :60 TV, video content, digital, experiential, and social. Ideas that make for great TV spots, but are able to stretch into all other paid and organic spaces.
- Travel / Tourism experience a must.
- Luxury experience is a plus for clients like Napa Valley and the iconic Hotel Del Coronado.
- A proactive approach to problem-solving.
- Has strong computer and technical skill sets and knowledge.
- Has the ability to handle numerous assignments at once, while achieving performance objectives within defined timeframes.
WHAT YOU’LL GET
- The overall target range of base compensation for this role is $105 - $126k. Compensation offered will be determined by additional factors such as location and experience
- Open PTO
- 40 hours of paid sick time (annually)
- Flexible work hours and remote work
- Paid holidays + holiday closure between Christmas Eve and New Year’s Day
- Company-paid medical, dental, and vision insurance
- Life insurance and disability benefits
- 401k program with employer matching
- 6 weeks paid parental leave
- Employee bonus referrals
- Dog-friendly offices
- Company-provided snacks and beverages (yes, beer/wine included)
- … and lots more!
Requirements
- Must be authorized to work in the U.S. without the need for visa sponsorship.
