Job title: Marketing Analyst
Reporting to:
Head of Growth Marketing
Location: Cape Town
ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY’S EE TARGETS
WHAT WE DO
Lula is an innovative and human-focused FinTech company on a mission to help small businesses optimise their cash flow. Our purpose is to help SMEs manage their businesses better, faster, and more simply, so they can spend more time doing what they love.If you’re looking for a new place to call ‘home’ that believes in the potential of the broader SME landscape in South Africa and a place where you’ll work with awesome people - then Lula’s the place for you!
We’re making business banking fast, human, Lula!
OUR VALUES
Collaborative
- we’re a clan and work together as a team, always towards a common goal
Committed
- we’re accountable and follow through no matter the challenge
Curious
- we look for better ways to do things and make a positive difference
Connected
- we stay close to, learn from and look to understand each other and our customers
Compassionate
- we go out of our way to care about our colleagues, our customers and our community
OVERALL PURPOSE
We are looking for a skilled and highly-motivated Marketing Analyst to join our growth marketing team, with a focus on enhancing our marketing activities, increasing ROI and accelerating growth. As the Marketing Analyst, drawing on your past experience and expertise, you will be primarily responsible for analysing data to provide actionable insights that drive marketing strategies and tactics. You will work in collaboration with the marketing Data Scientist and other key stakeholders within the marketing team and broader business to analyse performance of marketing campaigns, customer segmentation, marketing trends, and make recommendations for improvements.
This role reports to the Head of Growth Marketing.This role will be based in Cape Town and will be hybrid.
Responsibilities will include but are not limited to:
- Utilising MixPanel as well as other analytical and ad platform tools to analyse campaign performance and providing insights on customer behavior
- Generating reports and dashboards to track marketing targets and KPIs
- Conducting market research and competitor analyses
- Providing actionable insights and recommendations from analyses conducted to inform optimisations, increase ROI and lower CAC
- Identifying trends and opportunities from analyses conducted, effectively communicating these with key stakeholders, collaborating with stakeholders to support the implementation of these, and measuring and reporting on the results of such efforts
- Supporting the growth marketing function and broader marketing team with ad hoc data requirements for strategy planning and other decision-making
- Working closely with the marketing data scientist to support on various initiatives
THE COMPETENCIES WE’RE AFTER
- Curious by nature
- Comfortable working with and across diverse teams
- Proactively approaches their day-to-day and any challenges they are faced with
- Solution-oriented - comfortable interpreting data to identify opportunities
- Entrepreneurial spirit - always on the look out for unexploited opportunities or ways to improve
- Empathetic with a strong ‘customer first’ mentality
- Ability to take initiative and ownership of responsibilities
- Results-oriented and self-motivated
- Strong attention to detail
- Process-driven with strong planning and organization skills
- Must have strong (English) written and verbal communication skills
- Must have good problem-solving abilities
- Ability to multitask and work well under pressure in a fast-paced environment
- Ability to adapt well to change and comfortable working with ambiguity
- Tech-savvy with an ability to grasp new technologies quickly, such marketing automation or other reporting tools
THE SKILLS AND EXPERIENCE WE’RE LOOKING FOR
- A minimum of 4 years experience as an analyst
- At least 2 years experience working with marketing teams
- Financial Services/Fintech industry and B2B experience (strongly preferred)
- Proven experience working with marketing teams in an analyst capacity to drive optimised performance and contribute to growthStrong analytical skills, with proficiency in tools like Excel, and business intelligence platforms (e.g., Tableau, MixPanel)
- At least 2 years of experience with PostgreSQL and MSSQL
- Good understanding of marketing principles and metrics
- Effective verbal and written communication skills to present findings and recommendations to stakeholders
