Alogent is the market leader in providing item processing, document management and digital banking solutions to credit unions and banks with over 25 years’ experience in providing the technology, support, and expertise to overcome business challenges in financial institutions. Our partnership-based approach to working through business issues has been recognized by our clients and partners, resulting in long-term relationships as their business needs evolve. Alogent continues to forge ahead through the creation of specialized technologies and services that utilize imaging and automation to achieve proven results. Our goal is to be the premier financial technology partner to financial institutions everywhere.
We are seeking a dynamic and versatile Marketing Manager with proven experience in marketing operations to join our team. This role will play a pivotal part in optimizing marketing processes, managing marketing technology platforms, and supporting various marketing initiatives. The ideal candidate will have a blend of analytical skills, creative flair, and a passion for driving marketing excellence.Responsibilities:
- Manage and optimize the marketing technology stack, including Salesforce, HubSpot, and other marketing software.
- Develop, implement, and maintain marketing workflows and related tracking mechanisms to monitor lead flows and performance across various channels, analyze key metrics, and provide actionable insights and reports to enhance marketing effectiveness.
- Collaborate with cross-functional teams to streamline lead tracking processes, improve data integrity and reporting, and drive operational efficiency.
- Stay updated on industry trends and best practices in marketing operations, making recommendations to enhance our marketing capabilities.
- Support the development of marketing collateral, presentations, and sales enablement tools for various marketing channels, including the website, blogs, social media, email, whitepapers, case studies, and more.
- Support the execution of marketing initiatives including product launches, events, and lead generation activities.
- Support research to identify relevant topics, industry trends, and competitor insights to inform content creation.
The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- 5-7 years of experience in marketing planning and marketing operations, with 1-3 years prior experience being in a supervisory position.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce), and web analytics tools (e.g., Google Analytics).
- Experience in enterprise capture software, banking software, financial services, or fintechs strongly preferred.
- Excellent project management skills, with the ability to manage multiple tasks and stakeholders simultaneously.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
- Strong writing and editing skills, with the ability to tailor content for different audiences and channels.
- Creative thinking with a keen eye for detail.
- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
Alogent is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, or any other characteristic protected by federal, state or local laws.BENEFITS:
- Competitive benefits including medical, dental, vision, life, disability, Employee Assistance Program, Flexible Spending Account, Group Accident, Critical Illness, Pet Insurance, Identity Protection Program and long-term care
- Excellent 401(k) plan with company match
- Paid time off (PTO) and Holidays
- Paid voluntary time off (VTO) day
- Wellness programs
- Monthly educational sessions for employees
- A knowledgeable, high-achieving, experienced, and fun team
- A diverse work atmosphere
Employee Polygraph Protection ActEqual Employment OpportunityFamily and Medical Leave ActNotice To Third-Party Agencies:Alogent does not accept unsolicited resumes from recruiters or agencies. Any staffing/employment agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of Alogent. Alogent will have the right to hire that applicant at its discretion and without any fee owed to the submitting staffing/employment agency, person, or entity.Alogent is an Equal Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, or any other characteristic protected by federal, state or local laws.
