MEDIA DIRECTOR
New Orleans, LA (hybrid/remote)As the Media Director for Alloy, you will lead the team, and set the strategy for execution of digital marketing campaigns across a diverse range of channels to drive client success and performance. Your expertise in harnessing the power of integrated paid media campaigns, with particular focus on paid search, paid social, programmatic media, and insightful reporting will be crucial. This role requires a strategic thinker with hands-on, demonstrable experience. As Media Director, you will be client-facing, while also focusing on building internal relationships in coordinating with our Strategy, Client Service and Creative teams to help build effective campaigns.Priority consideration will be given to candidates who are local to our New Orleans, LA office. This is a hybrid (in-person & remote) opportunity.
Key Responsibilities
- Team Management: Oversee two direct reports, with matrixed management overseeing external ad-ops resources. You will also be proactive in building an operational model that is poised and ready to hire more Media team members. Alloy already has sizable new media opportunities getting ready to launch.
- Campaign Management: Execute And Manage Paid Search Campaigns Across Platforms Such As Google Ads, Bing Ads, And Other Relevant Advertising Networks. Implement Keyword Research, Ad Creation, Bid Management, And Campaign Optimizations To Drive Maximum Performance.
- Performance Optimization: Continuously Monitor And Analyze Campaign Performance Metrics, Including Click-Through Rates (CTR), Conversion Rates, And Return On Ad Spend (ROAS). Identify Trends And Insights, And Provide Recommendations For Campaign Optimization To Achieve Business Objectives.
- Keyword Research And Ad Copywriting: Conduct Thorough Keyword Research To Identify Relevant And High-Performing Keywords For Campaign Targeting. Create Compelling Ad Copy That Aligns With Campaign Objectives And Resonates With The Target Audience.
- Landing Page Optimization: Collaborate With The Creative And Web Development Teams To Optimize Landing Pages For Paid Search Campaigns. Ensure Landing Pages Are Optimized For User Experience, Relevance, And Conversion Rate Optimization (CRO).
- Data Analysis And Reporting: Generate Regular Reports On Campaign Performance, Highlighting Key Metrics, Trends, And Insights. Use Data Analysis Tools To Derive Actionable Insights And Provide Recommendations For Optimizing Campaign Performance.
- Competitive Analysis: Stay Informed About The Competitive Landscape And Industry Trends. Conduct Regular Competitor Analysis To Identify Opportunities And Inform Campaign Strategy.
- Collaboration And Communication: Collaborate With Cross-Functional Teams, Including Marketing, Analytics, And Creative Departments, To Align Strategies And Ensure Integrated Marketing Campaigns. Communicate Campaign Updates And Insights Effectively To Stakeholders.
Skills & Experience
- 7-10 Years’ Experience in Performance Marketing, Acquisition, Or Business-To-Business (B2B) Companies, With A Focus On Paid Search Marketing.
- Proficiency In Managing Paid Search Campaigns On Platforms Such As Google Ads, Bing Ads, And Other Relevant Advertising Networks.
- Strong Analytical Skills And Ability To Derive Actionable Insights From Campaign Data.
- Familiarity With Keyword Research Tools And Ability To Perform Thorough Keyword Research.
- Excellent Copywriting Skills With The Ability To Create Compelling Ad Copy.
- Understanding Of Landing Page Optimization Principles And Conversion Rate Optimization (CRO).
- Proficient In Data Analysis And Reporting Using Google Analytics Or Similar Platforms.
- Strong Attention To Detail And Ability To Manage Multiple Campaigns Simultaneously.
- Excellent Communication And Collaboration Skills To Work With Cross-Functional Teams.
- Self-Motivated And Results-Oriented, With A Strong Sense Of Accountability And Ownership.
The Benefits
(just a few because if we listed them all this description would be too long!)
- Competitive salary
- Performance bonuses and promotions
- A truly flexible hybrid work model to suit your schedule and lifestyle
- Unlimited PTO (yes, really - average PTO agency-wide is 20-days) + 10 additional agency-wide holidays + end-of-year holiday week off.
- Summer Fridays
- 401K match
- 6-year workiversary paid sabbatical
- Medical and dental benefits (including HSA/FSA)
- Paid parental leave
- Professional development stipends
- Annual retreats in faraway lands
- Cell phone reimbursement
- Peloton membership
- Mentorship program
- Quarterly culture events – we get a little competitive, you’ve been warned.
Our Commitment Inclusivity and respect are two virtues that this company was built on from day one. Alloy does not discriminate based on race, religion, national origin, age, sex, gender, disability, sexual orientation, or any other protected category. We want the best people, and it doesn’t matter what you look like or who your friends are. We also believe that the workplace should be comfortable and safe. If you need reasonable accommodation at any point in the application or interview process, please let us know.
