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Brand Protection Strategist

Blue Wheel MediaRochester Hills, Michigan, United StatesRemote, Onsite
This job is no longer open
Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and reporting & analytics technology, Companion. We're one of Inc. Magazines 2021 fastest-growing private companies in the US and a 2022 Detroit Free Press Top Work Place.

Summary:


Responsible for managing a portfolio of brand clients utilizing Blue Wheel’s brand protection services and technology. Individual will use training and experience to assess and strategize with brand clients, assist in the construction of proper reseller programs for brand clients incorporating relevant agreements and policies, and operate state-of-the-art product and price monitoring and enforcement software on behalf of brand clients.

Essential Duties & Responsibilities


include, but are not limited to, the following:Client Retention & Management○Standing as client’s main point of contact and managing the day-to-day tactical execution○Working with the Brand Protection Manager to review brand clients’ in-place policies and agreements addressing the resale of the branded products including but not limited to: authorized reseller eCommerce agreements and MAP policies○Developing and formalizing strategy with brand clients and managing projects via task management tool○Hosting brand clients on regular meetings in which the status of the brands’ online enforcement efforts will be the focus○Working with the Brand Protection Manager to draft, implement, and operate brand protection plans for brand clients○Leveraging technology to monitor, automate, and enforce brand communications on behalf of brand clients to unauthorized resellers, price violators, and IP violators○Using templates to create reports and presentations summarizing client progress and explaining next steps for ongoing brand protection success○Providing status updates on brand clients & weekly KPIs to supervising managerInternal Development○Assisting in SoP development and training when applicable for internal purposes○Supporting the company’s overall brand protection efforts by continually researching and staying up-to-date on ecommerce brand protection challenges and solutionsSales & Marketing Support○Assisting with development of presentations and other materials to support Retail Bloom’s brand protection sales and marketing efforts.

Accountability & KPI’s:


·Reports directly to Manager of Brand Protection Services·Job performance and opportunities to be evaluated on semi-annual basis·KPIs:○Client retention○On Target Buy Box % for BW Managed Service + Wholesale Brands○On Target Authorized to Unauthorized Seller Ratio○Speed of Enforcement and Impact○Meet deadlines for training internal employees and SoP development when applicable ○Meet deadlines related to sales & marketing contributions when applicable·Expected division of labor:○Client calls and servicing clients: 30 hours○Internal meetings: 3 hours/week○Sales/Marketing support: 5-10 hours/week

Competency Categories:


Self-starter with strong initiative and work ethicAbility to be flexible & adapt to dynamic environmentMotivated by desire to meet goalsStrong interpersonal communication skillsAbility to manage portfolio of clients while providing personalized service to eachStrong writing ability with solid grasp of grammarProblem solving skillsStrong analytical mindset

Supervisory Responsibilities:


Oversee Brand Protection Specialist who assists in populating reporting, data summaries and enforcement efforts.

Qualifications:


Bachelor’s degree in Business fieldFamiliarity with business policies and/or agreements preferredExperience with Brand Protection tools.  Familiarity with Trackstreet, and other Brand Protection Tools or Applications is a plus.ECommerce and, preferably, retail experienceExperience with brand and/or product protection effortsExperience communicating with clientsAdvanced experience in Microsoft Office, particularly Microsoft Excel, preferred$60,000 - $65,000 a yearApply for this job

This job is no longer open

Life at Blue Wheel Media

Blue Wheel Media is an integrated digital marketing agency comprised of strategists, creatives, producers and technologists who share a passion for creating progressive branding and digital marketing ideas and solutions. We bring these solutions, not services, to life for our partnered businesses to impact their bottom line. We are humbled to be awarded Company of the Year 2017 by the American Business Awards.
Thrive Here & What We Value* Fastpaced, deadline-oriented environment* Collaborative teamwork across multiple businesses/organizations* Emphasis on client satisfaction and proactive account management* Innovation and creativity in program development* Strong focus on continuous improvement through analytics & reporting* Supportive, inclusive workplace with diverse growth opportunities* Balance between Brand Voice and Authenticity in Social Media Content* Top Work Place recognition by Detroit Free Press in 2022* Collaborative and communicative work environment
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