Who We Are
QGenda is redefining healthcare workforce management everywhere care is delivered. We're on a mission to empower the healthcare industry to better onboarding, deploy, and manage their workforce. Over 4,500 healthcare organizations have trusted us to help them make strategic workforce decisions through our unified software platform. With more than 600 employees across the US, we are united in our vision and culture to make a difference for our customers, while enjoying the day-to-day. At QGenda, we value our employees and their contributions toward the success of the business.
We strive to create a dynamic work environment that fosters growth, innovation, and collaboration, where employees can be proud of the work they do and the impact it has on the healthcare industry. QGenda is headquartered in Atlanta. To learn more about QGenda, visit us at qgenda.com or follow us on Instagram or LinkedIn.
About Your Role
The Sr. Demand Generation Specialist will be responsible for planning, executing, and measuring a range of strategic multi-touch, multi-channel marketing programs, including account-based marketing (ABM) strategies, lead nurture programs, and paid digital campaigns, for accounts expressing intent, research, and other buying signals. We are seeking a motivated marketer who can bring strategic insights, collaborative approaches, and a digital mindset to our demand generation and account-based marketing programs.
How You’ll Make an Impact
- Develop and execute a comprehensive lead nurture strategy for QGenda, working with marketing partners to build campaign assets that reach prospects and customers during their buying journey, aligned with the demand generation calendar and integrated campaigns.
- Manage the creation of an ABM Intent Activation Playbook for use by marketing, business development and sales that is focused on mid-funnel to bottom-funnel execution and opportunity acceleration.
- Develop and implement integrated marketing campaigns targeting accounts displaying relevant buying signals, using intent-based advertising strategies.
- Support field marketing efforts within ABM programs, partnering with business development, sales, and events marketing colleagues to ensure successful activation of in-person events. Support trade shows and conferences as needed throughout the calendar year.
- Collaborate with our paid media team to drive and continuously improve our overall digital engagement strategy (display, programmatic, paid social, content syndication, email, etc.)
- Collaborate with design and digital teams for the development of different creative, copy, and tactical elements required by campaigns. Use analytical insights to continuously test campaign components such as subject lines, calls to action, etc.
- Utilize marketing automation, CRM, and other tools to implement and track lead generation, nurture, and ABM campaigns, measure performance, and optimize efforts for continuous improvement.
- Expected to stay abreast of industry trends, best practices, and emerging technologies in demand generation and digital marketing, continuously seeking opportunities for innovation and improvement
Who You Are
- Ability to work in a team environment with Sales, Business Development, and Product Marketing
- Strong verbal, written, and project management skills
- Excellent presentation and interpersonal skills
- Detail-oriented, with the ability to manage multiple tasks and meet deadlines
- Strong initiative, proactive, and willing to take ownership of projects from start to finish
- Adaptable and eager to learn and assume new responsibilities
Experience You Bring
- 4+ years of B2B Marketing experience
- ABM Certified - 6Sense platform preferred
- Strong digital marketing background
- The ideal candidate understands sales cycles and prospecting campaigns, excels at relationship-building, and knows about organization and simplifying processes.
Applicants for this position must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
What’s In It For You
We offer a comprehensive total rewards package to support our full-time employees and their family’s day-to-day needs, well-being and major life events, which includes:
- Fully company-paid options for medical (both in-person and virtual), dental and vision insurance
- Flexible paid time off (PTO) policy to enjoy periods of uninterrupted rest and relaxation for a healthy work/life balance
- Paid parental leave for birth, adoption or permanent placement 401(k) with company match
- Options to work in a hybrid-working model or remotely from home, depending on the position
- Annual Costco membership, cell phone stipend, commuter benefits, in-office perks and more
QGenda delivers technology solutions to improve how healthcare is delivered and increase access - for everyone. We can only succeed by bringing together diverse minds, thoughts, ideas and team members to create better solutions for our customers and make us a better company as a whole. We are committed to creating a culture of embracing diversity, inclusion and equity for all. QGenda is an Equal Employment Opportunity employer and makes all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, natural origin, ancestry, age, marital status, disability or genetic information, military status, status as a disabled or protected veteran or any other protected status under applicable law. If you require accommodations or assistance to complete the online application process, please contact recruiting@qgenda.com and identify the type of accommodation or assistance you are requesting.
Do not include any medical or health information in this email. We will respond to your email promptly.
