Content Marketing Analyst

About Digibee

Digibee is an iPaaS that scales integration workflows while reducing cost and technical debt. Rather than require specialized integration experts, Digibee lets every developer quickly build, test, deploy, govern, and monitor integrations across on-premise and cloud environments using a simple but powerful low-code interface.

About The Role

On a typical day, you will…

• Create persuasive and engaging texts for various platforms, including websites, emails, social media, ads, blogs, and other marketing materials.
• Develop creative marketing campaigns that resonate with our target audience and drive conversions.
• Conduct market research to better understand our audience and adjust messaging, systematizing the best of the collected information and writing content in different formats.
• Collaborate closely with designers, marketing strategists, and other team members to ensure consistent and effective communication.
• Optimize content for SEO/SEM to improve visibility and reach on search engines.
• Monitor and analyze the performance of campaigns and landing pages, adjusting strategies as needed to maximize results.
• Map the journey and storytelling, ensuring the value proposition at each touchpoint in the Inbound funnel.
• Consider data inputs to propose new pieces, optimizations, and experiments to achieve desired results.
• Write lead acquisition and warming emails, scripts for ads, and copy for conversion-focused landing pages.
• Analyze audience reports and track performance.

What You'll Need To Bring…

• Bachelor's degree in Communication, Marketing, Public Relations, Journalism, or related fields.
• Proven experience in copywriting for sales.
• Excellent writing and communication skills, with a strong sense of storytelling and persuasion: Master writing skills and briefing production.
• Excellent command of the Portuguese language and grammar skills.
• Knowledge of SEO techniques and how to apply them in content creation.
• Ability to work independently and in a team, managing multiple projects simultaneously.
• Creativity, attention to detail, and ability to adapt to different tones of voice and writing styles.
• Familiarity with digital marketing tools and data analysis: Ability to analyze and make data-driven decisions; Familiarity with the sales cycle.
• Knowledge of Marketing and Sales funnel metrics.
• Experience with CRM - especially Hubspot.
• Advanced or Fluent English skills.
• Ability to communicate with diverse audiences (both verbal and written) and build relationships with clients.
• Minimum of 5 years of experience in content creation and marketing campaigns.
• Knowledge of social media.
• Knowledge of the B2B market.
• Ability to think strategically and develop creative ideas that generate results.
• Strong analytical and data-driven decision-making skills, with the ability to synthesize and communicate business health to leadership.
• Excellent communication, collaboration, and project management skills.
• Startup mindset with a bias for action and the ability to thrive in a fast-paced environment, maintaining an optimistic attitude, flexibility, and resilience.
• Expertise in various marketing channels to ensure the right channels for personas.

It's a plus if you have...

• Spanish.
• Salesforce experience

Location

São Paulo

Our Perks And Benefits

• We're remote first, with a flexible working schedule
• Health care
• R$ 1.200,00/month on Caju card (for food and meal allowance, mobility, home office supplies, culture, health, and education)
• Life insurance
• Child care assistance
• Gympass
• English course: we have a partnership for group classes for R$100 monthly

Our culture

We believe in a highly collaborative work environment in order to foster constant development and exchange between teams. We encourage learning, sharing knowledge, and using new technologies to create disruptive ideas - we want to create something great together!