Description
Just Global:
At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B.
What you are accountable for:
The Director, Media Strategy is accountable for designing and implementing connected, story-driven, full-funnel experiences while bringing marketplace innovation and thought leadership into the agency and to our clients.This role works in close partnership with Strategy to bridge and translate integrated marketing strategy into paid media strategy across select group of accounts. This role also partners closely with Client Services and department heads to build strong relationships across teams while also ensuring our work product is always thoughtful to the entire customer experience across paid channels and every other brand touchpoint our audiences will use in their journey.
As part of this responsibility, the Director, Media Strategy supports VP, Media Strategy in cultivating a team capable of delivering outstanding customer experiences and outcomes for our clients, driving product growth and advancement throughout the organization. Proven leadership experience, established mentorship success stories, extensive integrated media experience and strategic thinking are all vital in this position.
What you are responsible for:
Internal
- Lead media strategy development, from campaign planning to client recommendations which includes team vision and oversight across all phases of the process for select group of accounts
- Work in lockstep with other Media Strategy leads for cross-pollination of ideas and concepts to drive innovation and growth across clients
- Stay apprised of client business issues, category insights and competition, translating challenges into solutions
- Work closely with Integrated Marketing Strategy to develop omni-channel and digital strategies for client briefs, ensuring that recommendations and decisions are consistent with clients' overall goals and support regional KPIs
- Support discussions with regional agency leadership on all planning efforts, channels and timelines, ensuring there is full transparency and clarity
- Gather deep insights on target audiences, helping media teams understand new audiences, inclusive of using syndicated research and digital tools to define audiences and create insights on media consumption, attitudes, and content preferences
- Understand and articulate buyer personas, roles in purchase decisions, and media intersection with their content consumption
- Maintains a comprehensive grasp of the current data and technology environment relevant to formulating a data strategy for first-party (1P) and/or third-party (3P) initiatives
- Lead competitive analysis and derive insights to inform investment strategy and identifying white space opportunities
- Understand regional media consumption and channel preference variances between AMER, EMEA and APJC
- Partner with the agency's regional client leadership, strengthening their understanding and media product through education
- Own and foster growth in the relationships with agency partners, where applicable
- Work in close collaboration with Activation team translating plan to inputs for activation; oversee and advise on optimizations throughout campaign life-cycle to meet and/or exceed performance goals
- Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
- Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
Customers
- Work closely with account team leads to ensure strong senior client relationships on all active accounts providing thought leadership, innovation, and new ways of using media
- Convey marketplace insights and competitive knowledge to the media planning process, leading with insights in all client discussions and ensuring all angles are considered
- Cultivate senior media and marketing client relationships, guiding strategic discussions and managing all global timelines
- Demonstrate a clear understanding of our client landscape, competitors and B2B media marketplace
- Acts as core participant in development and delivery of agency RFP responses and pitches, as applicable
Market Knowledge
- Keep current with global industry trends and ongoing platform evolutions and solution innovation
- Lead agency point of view on the future of media, related technologies, and strategies to drive client success
- Participate and contribute to agency thought leadership initiative, including active industry leadership via attendance at annual conferences, participation in speaker panels and contribution to industry blogs
Management Responsibilities
- For select group of accounts, dotted line and direct line management of team, mentoring, coaching and ensuring best practices are shared and maintained
- Contribute to internal training and development initiatives specific to agency media strategy capabilities and function
What you’ll bring [knowledge, skills, and/or experience]:
Knowledge
- Agency knowledge
- B2B Marketing – Client Knowledge
- B2B Marketing – Creative
- B2B Marketing – Industry
- B2B Marketing – Media Activation
- B2B Marketing – Media Planning
- B2B Marketing – Media Strategy
- B2B Marketing – Strategy
- B2B Marketing – Vendor landscape
Skills
- Active listening
- Analytics platforms: Google Analytics, Adobe Analytics
- Challenge mediocrity
- Commercially astute
- Data analysis
- Eye for detail
- Multitasking
- Organized
- Other platforms: Asana, Basis, Nexelus
- People management
- Presentation skills
- Prioritizing
- Problem-solving
- Stakeholder management
- Storytelling
- Strategic thinking
- Upwards management
Requirements
- 9+ years experience in a digital marketing environment, agency and/or client experience
- 5+ years experience in strategy and planning of B2B media campaigns
- 6+ years managing a team of direct reports
- 2+ years international and/or cross-regional experience
- 2+ years experience designing and leading B2B media strategy across multiple teams and functions
Benefits
What it means to work at Just Global…
Being a Just teammate means working in alignment with our Values…
Think Relationships
- Build rapport first.
- Put yourself in their shoes.
- Assume positive intent. Give others the benefit of the doubt.
Be One Team
- Collaborate.
- Be the guardian of each other’s reputation.
- Have each other’s back. Help each other out.
Strive for Brilliance
- Create work you can be proud of.
- Remain open and curious.
- Improve your work. Improve yourself.
And in return you can expect…
- You will be seen, heard, and included as a whole human being
- Your contribution will be valued, rewarded, and recognized
- You will develop deep and meaningful relationships that could last a lifetime
- You will have leaders who are worth following
- You will have the opportunity to develop yourself and your craft
- You will have a meaningful chapter in your career path
Compensation Philosophy:At Just Global, you will have the flexibility to work and live from anywhere in your home country, as long as it works for your client(s), your team, and you. This flexible working policy aims to attract and retain individuals who have a focus on performance, an aptitude towards learning, and a desire to live by our agency’s behaviors and values. Our compensation philosophy is commensurate with the type of teammates we are seeking to join us.As a fair, equitable, and open company, we have established compensation ranges that are visible and transparent.
We use various market and data-driven salary sources to determine a salary range for each role. Your salary is based upon the skills and experience you bring along with the salary range established for your role. The goal is to ensure that Just Global teammates have salaries that are highly competitive, regardless of where they live.In addition to your base salary and our flexible working policy, you will enjoy market-leading employment benefits that support you as whole human being. You will also have the opportunity to participate in a discretionary non-contractual profit share, which is based on company performance, because when we succeed as a company, we all get to share in that success.The role will offer a hourly rate of $75 - $85 per hour.
