The Opportunity
Pillar4 Media is seeking a Social & Video Content Associate to join our fast-growing team.As the Social & Video Content Associate, you will be the on-screen co-host alongside the Lead Reviewer on the Sleepopolis video team to produce video content of the most popular mattresses and sleep products available on the market. These videos will be posted on the Sleepopolis website as well as on the Sleepopolis YouTube channel and other select platforms (YouTube Shorts, TikTok and Instagram Reels.) You’ll also be responsible for assisting the Lead Reviewer in testing and evaluating sleep and bedding products using our proven methodology, and then analyzing and summarizing your insights in the form of long-form and short-form product review videos.
You’ll collaborate with the video, editorial, SEO, and social teams to help build brand awareness and credibility for Sleepopolis.
What You’ll Be Doing
Reporting to the Senior Video Producer, the Social & Video Content Associate will:
- Serve as the secondary on video talent for Sleepopolis – work with video, SEO and editorial teams to identify winning opportunities for content creation and measured experiments; establish a regular feedback loop with video analytics team to maintain a pulse on what’s working and what needs improvement
- Video content will include mattress reviews, new bedding accessory or sleep product reviews, interviews with sleep industry experts, brand partner or influencers, on-set tours such as mattress manufacturing facilities, industry events, and more
- Both long form and short-form videos (TikTok, YT Shorts, IG Reels) may be part of the video strategy
- Pitch and produce video content that demonstrates a high level of expertise in video production
- Be creative and able to work with subject matter experts to turn ideas into compelling scripts that are shared through video
- Superior time management and organizational skills are key in order to meet our goals
- Ability to tackle multiple creative projects simultaneously.
- Communicate cross functionally with different levels and brands within the organization
What You Bring
- At least 3-5 years of on-camera experience
- Proven experience in creating engaging content on different platforms specifically YouTube
- Intermediate knowledge of popular social media platforms
- Knowledge of social media trends, hashtags, and engagement strategy
- Ability to incorporate our brand voice and identity in digital content
- Possess strong script writing and verbal communication skills
While we’re looking for specific experiences and skill sets, nothing is more important than a strong can-do attitude, resilience in the face of change and uncertainty, and a passion for learning and creating.What We Look For
- Openness to feedback and collaboration: You’ll be working closely with folks across different teams, so you’ll need to be open to the process and accept feedback and critique.
- Strong communication skills: You’ll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
- Alignment with Pillar4’s culture: We live by our values and expect our team to buy in.
- Act with focus
- Get after it
- Grow without limits
- Build the team
- Obsess Over Customers
- Commit to Service
- Entrepreneurial spirit: Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.
Why You Should Join Us
- Results: Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
- Stability: We are privately owned, have a holding period of ‘forever,’ and have significant cash to invest.
- Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
- Market landscape: The $4 trillion health and wellness market is a highly relatable industry that is transforming. There’s no better time than now to be building a business in this space.
- Career growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
- Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.
- Impact-focused: Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
- Fun: The team has a high bar for excellence but also a real interest in each other and making work fun.
The PackageBase salary and performance-based bonus commensurate with experience. At Pillar4, you’ll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.Who We AreLaunched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities.
Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health.We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:
- Mattress Advisor, launched in 2017
- Mattress Nerd, acquired in 2018
- Sleepopolis, acquired in 2020
- Mattress Clarity, acquired in 2020
- The Fit House, launched in 2021
- Garage Gym Reviews, acquired in 2021
- Sleepyti.me, acquired in 2022
- Sleep Advisor, acquired in 2022
- BarBend, acquired in 2023
- Breaking Muscle, acquired in 2023
- Morning Chalk Up, acquired in 2023
- Partnerships with leading direct-to-consumer brands and media companies to grow their businesses.
Pillar4 has operations in Charlotte, Raleigh, Springfield and Austin with remote teammates stretching to Denver and Portland.One Better Ventures (OBV) is an investor in Pillar4. OBV is a consumer-focused venture capital firm focused on creating sustainable businesses that do good in the world. OBV is led by the former management teams of Burt’s Bees and Seventh Generation.All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors.
Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.
