ABOUT US
Appex has a portfolio of 50+ apps in Utilities, Health & Fitness, Productivity, and Social Networking categories… and we’re just getting started.We bring a human edge to the mobile world. Our global team, with roots in Boston, MA, brings a wealth of experience from industry leaders like Spigot, DeleteMe, Drizly, Runkeeper, Freeletics and WHOOP. We leverage this expertise to identify and acquire the most promising mobile apps such as FitnessAI, StepBet, AllStays, Lockdown Privacy and more!Thrive in a fast-paced, roll-up-your-sleeves environment? We're building a culture of inclusivity, adaptability and accountability for rapid mobile app growth.
Join our growing startup
ROLE OVERVIEW
As a Social Media Manager, you'll play a pivotal role in amplifying our voice and expanding our digital footprint across various social media platforms. You'll bring our brand to life, engaging with our audience in meaningful ways and driving forward our mission to turn world-class apps into world-class businesses.
KEY RESPONSIBILITIES
Craft and execute social media strategies across multiple applications within the Appex portfolio that engage our diverse audiences and support our overall marketing goals.
Define clear success metrics for social media initiatives and implement robust tracking and analysis methods to continuously measure performance against key objectives, ensuring strategic alignment and data-driven decision-making.
Directly manage a diverse team of social media managers and content creators, providing leadership, mentorship, and performance evaluations to foster a high-performing team environment.
Develop and manage a content calendar that aligns with product launches, marketing moments, and industry trends, ensuring a steady stream of fresh and engaging content across all major platforms.
Spearhead community management efforts by engaging with followers and cultivating an active community around our brands.
Collaborate with cross-functional teams—including product development, marketing, and customer support—to create and disseminate content that resonates with our target audience and drives engagement.
Stay ahead of social media trends and best practices, continuously seeking innovative ways to connect with our audience and amplify our brand’s message.
REQUIREMENTS AND SKILLS
A strategic thinker with 5+ years of experience in social media management and brand building, preferably in the mobile application space.
Has experience managing brands within a startup environment.
Has experience directly managing a team of individual contributors.
Has deep experience in creating content for and fostering communities in Instagram, Facebook and TikTok.
Proficient in using social media management tools and analytics platforms to monitor engagement and track performance.
A creative storyteller with exceptional creative and copywriting skills and a knack for crafting content that engages and inspires.
Experienced in video and photo editing, with a keen eye for visual storytelling and an understanding of digital media formats.
Comfortable navigating a fast-paced, growth-focused environment, with the ability to manage multiple projects and deadlines effectively.
A collaborative team player with excellent communication skills, capable of working cross-functionally to achieve shared goals.
PERKS & BENEFITS
An exciting opportunity to be part of a growing team in the heart of the mobile app universe.
Competitive salary and benefits package, because we believe in taking care of our team.
Flexibility to work remotely or in our vibrant office space – your choice!
Endless opportunities for growth and development, because we're all about helping you unleash your full potential.
WE WIN TOGETHER
Our founders come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger.We embrace diversity because we believe that only through authenticity, inclusivity, and high standards of respect, trust and humility will we be able to achieve our goals.Baking inclusive principles into our company’s DNA provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.Appex is committed to creating an accessible and inclusive hiring process.
As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact careers@joinappex.com.
