About the company
Fennel is a seed stage AI Infrastructure company built by an ex-Facebook team and is backed by top VCs and industry leaders like ex-CTO of Facebook, creator of Kafka etc. Fennel's primary product is realtime feature engineering platform which helps data scientists and ML engineers ship ML systems to production. Despite being so young, Fennel is already making revenue and growing rapidly.To that end, we are looking for a marketing lead to jumpstart marketing at Fennel.
About the role
We are looking for a marketing lead to join our small but mighty team of 9 people and bootstrap our marketing function. And while the role will skew towards content & product marketing, it will also include all other aspects of marketing too - product marketing, community, paid acquisition, partnerships, events, influencer marketing and lot more - whatever the person in this role discovers to be useful to telling Fennel's story to the world.Cracking GTM is the #1 business problem for us and we believe that marketing could become a powerful lever for customer acquisition.
As such, this is an important high impact role — you will work directly with the company CEO on a daily basis and have a large say in the overall company strategy. There’s a huge opportunity to tell a compelling story to connect our product with the developer community and future customers, and you’ll be at the center of it.In the beginning, this will primarily be an individual contributor role (while potentially working with external contractors) but over time, could evolve into a leadership role such that the rest of the marketing function is built around the person in this role.Note: we have an office in Menlo Park (Bay Area) but we embrace flexible work home policy. And for the right right candidate, we are also open to full remote from anywhere in the US or Canada.
What you'll do
Depending on your background and interests, a typical day as the Marketing Lead might include:
Partner with the CEO to define our marketing strategy
Should we invest in SEO or webinars? Should we use Hubspot or something else?
What should be the mix of organic and paid marketing? What are the most important marketing channels?
What should be the voice of our content marketing copy?
Produce compelling content
Write / edit / polish the copy of technical content for our blog
Coordinate with the eng team or freelance technical content creators to produce a steady stream of new technical content
Manage all our social media channels
Experiment with paid acquisition
Explore the full matrix of ads - Google, LinkedIn etc
Experiment with ad copies, targeting pages, targeting strategies etc.
Bring the product to the market
Take a pass on the copy of our website to clarify the market positioning & messaging
Coordinate with other influencer websites to write about our world view
Drive launches for our products, features, and partnerships by creating press material and other such collateral.
Build up a vibrant community of ML developers
Plan, execute, and oversee global developer events
Create opportunities for us to share our story in large conferences and events
Organize webinars / podcasts
Be the product SME for revenue team
Plan, coordinate and deliver sales enablement, support sales with decks, collateral and content as necessary
What we're seeking
Must have
Attitude to roll up the sleeves, get hands dirty, and get things done quickly and reliably.
Prior background in marketing developer centric B2B products
Ability to be independent and self-directed in a fast paced but chaotic low structure environment like an early stage startup
4+ years of working experience in relevant full time content marketing or product marketing roles
Nice to have
Prior experience of doing B2B marketing for MLOps products
Experience with many other aspects of marketing - ads, events, partnerships, influencer marketing etc.
Help build a successful business that does well by doing good
Past experience of having worked at very early stage startups (say seed - series B)
Ability to work from Bay Area and come to our office in Menlo Park a couple of days a week
Compensation:USD 130000-150000
