About CommentSold
CommentSold is the North American leader in live selling technology (ranked by G2), having enabled over 7,000 small to mid-sized retailers with live-selling tools, generating over 166 million items sold with $3.8B+ in lifetime GMV. CommentSold’s technology continues to provide businesses and creators of all sizes with best-in-class solutions for delivering engaging live video commerce experiences across all of their sales channels simultaneously. CommentSold moved into direct-to-consumer commerce via the acquisition of assets of Popshoplive, a community-driven livestream shopping marketplace app at the intersection of social, e-commerce and entertainment.
In 2022, CommentSold debuted its lightweight video commerce plugin technology, Videeo, which gives any retailer or brand the ability to embed and go live with engaging, branded live video commerce experiences within days by easily integrating into an existing e-commerce stack.As our Email Marketing Manager you will own strategy and execution for all email communication sequences and one-time sends from contact creation to trial launch. You will partner with product, partner, and event marketing teams to execute one-time sends and sequences to support cross-team KPI’s. You will use your deep understanding of email marketing and technical expertise to optimize toward KPI’s and set company standards for email distribution.You must be organized, resourceful, a creative problem solver, and have strong interpersonal skills to partner with various teams.
This role will be based in Mumbai, India and will report to the Head of Marketing.
In this role, you will
- Leverage data-driven decision-making and a deep understanding of email best practices to optimize performance of email programs.
- Manage the full communication journey from contact creation to trial launch for inbound leads, identifying areas for automation and executing accordingly.
- Track and report back on all campaigns, including maintaining a calendar, establishing performance benchmarks and KPIs, and working cross-functionally to ensure proper logging, logic, and dashboards are in place.
- Optimize to business KPIs through comprehensive A/B testing in one-time sends and drip sequences.
- Partner with Content, Marketing, and Product teams to execute audience-centric and ROI-driven initiatives.
- Partner with the product team to build and execute go-to market communication strategies for new features and product enhancements.
- Execute key operational tasks, from creative recommendations to A/B testing, QA, and deployment.
If you’re right for this role, you have
- 4+ years of experience managing end-to-end email campaigns (including segmentation and automations) within SalesForce Marketing Cloud
- 3+ years of experience using SalesForce Marketing Cloud (SFMC)
- Strong inquisitive & investigative skills with the ability to understand and interpret numerous key performance indicators
- Skilled in email database management, especially when it comes to CRM integrations
- HTML and CSS knowledge as applied to email templates + an eye for design
- Understanding of B2B sales cycles
We love our values
We’re building a community, our chosen circle, around a set of values that guide how we work and interact with the world around us. Our cultural norms at work can’t be turned off when the computer’s away -- we live these in every part of our lives. Our team isn’t for everyone, so if you’re right for it, the following values should resonate strongly with how you live your life.Deliver for our customer COMMUNITY: We are committed to making our customers successful.Do it as a TEAM: We actively listen to diverse perspectives and respond empathetically.Help each other GROW: We are willing to get uncomfortable for the sake of our growth.OWN it: We do our part to reach the team's shared goals and hold ourselves and others accountable.DRIVE forward: We are determined to innovate for impact.
