We are seeking a dynamic leader to join our team as Director, Social Platform Partnerships.
The primary focus of this role will be driving significant growth in referral traffic from Pinterest for Raptive creators. This leader will work to creatively launch a partnership with Pinterest in order to enhance our audience engagement and maximize referral traffic. The resource will ensure we have a robust system of measuring impact, balance traffic growth of both our network and individual creators, and innovate ways of engaging audiences through Pinterest.Raptive creators receive referral traffic from Pinterest, Facebook, Instagram, X, TikTok and other platforms.
The nearest-term and most obvious growth opportunity is with Pinterest traffic, which will be the initial primary focus of this role. Over time, the scope of this role may extend to other social channels.This position is remote work-from-home. Remote U.S. candidates are encouraged to apply.What you’ll be doing:
- Help Raptive creators to drive sustainable traffic growth from Pinterest and develop new, scalable traffic sources.
- Develop and own the strategy and operating plan for our Pinterest traffic growth.
- Innovate and implement testing methodologies, data sources, analytics, and engagement strategies for helping our creators grow traffic through Pinterest.
- Work cross-functionally with product, engineering, analytics, marketing, communications, and customer-facing teams to ensure creator success from a Pinterest perspective.
- Collaborate with Raptive leadership, including the CEO, Chief Strategy Officer, Chief Customer Officer, Chief Innovation Officer, EVP of Audience Growth and EVP of Product.
- Define, build and lead the teams responsible for executing the Pinterest traffic strategy.
The skills and experience you bring to the job:
- 6+ years of social media or relevant experience in the digital publishing industry, ideally including 3+ years of Pinterest experience
- Experience in a startup or similar fast-moving, entrepreneurial environment.
- Experience driving social referral traffic growth in digital media at scale, ideally including Pinterest
- Deep understanding of algorithms, features, and trends impacting traffic acquisition from social platforms
- Experience building strategies and building teams to deliver results.
- Effective leadership skills with the ability to drive impact in a fast-paced environment.
- Excellent communication skills with internal stakeholders, partners, and clients, with the ability to turn complex ideas into actionable and understandable materials.
- Ability to drive impact in situations with a high level of ambiguity.
- Exceptional analytical and problem-solving abilities.
- Innovative mindset with a passion for staying at the forefront of industry trends.
About Raptive Raptive’s mission is to power creator independence. We’re a creator company that provides revenue, audience, business solutions, and much more for creators and enterprise publishers. Since the very beginning of digital content creation, we’ve been allies and advocates for every kind of creator and charted the uncharted to help creators grow their businesses through it all. Today we are the catalyst for 5,000+ of the world’s most premium creators on the open web and rank as the tenth-largest digital property in the U.S.
Creators who choose Raptive are premium content creators, trendsetters, iconic brands, and charismatic personalities, captivating more than 78% of U.S. audiences on their sites alone with the power to move and disrupt culture. They collectively rank #1 in Food, Family, Home, and Lifestyle--with a reach of more than 182M monthly unique visitors and more than half a billion followers across social platforms.Creators are the future of media. And together, the future is ours to create. The base salary range for this position is $120,000-$160,000.
The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range.For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose.
We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.
