Description
The Senior Digital Marketing Strategist is responsible for assisting clients in defining their digital marketing needs, conceptualizing strategies, and tactics to meet those needs in innovative ways and ensuring the integrity and implementation of strategic principles for assigned business units. This includes gathering and summarizing research, performing stakeholder interviews, facilitating strategy workshops with clients to gain clarity and alignment on goals, collaborating with creative teams, and developing recommendations to establish project direction.
You’ll also serve as a digital marketing consultant in day-to-day interactions with both internal and external project teams, helping to solve problems and craft exceptional user experiences. This role will work with our Toolhouse team and clients.
Key Responsibilities, including but not limited to:
- Maintain an in-depth understanding of clients’ needs, business, franchise, products, and market, and conduct regular reviews of their competitors’ activities and online presence
- Lead discovery and research in early project stages: conduct stakeholder interviews, guide primary and secondary research, review analytics and other materials in order to distill findings for project teams
- Define marketing direction for major projects, including leading brainstorming meetings with the project team to come up with fresh ideas that can be used to create compelling strategic visions for clients
- Develop recommendations for projection direction in support of the assigned business unit based on research, industry knowledge, digital best practices, collaboration with creative teams, and established client goals
- Create or contribute to various documents and presentations such as creative briefs, positioning statements, brand ecosystem maps, digital communication plans, research plans, social media strategies, customer journeys, and digital strategy roadmaps
- Provide ongoing strategic and tactical advice to clients on a wide range of digital marketing topics, and continue to highlight the team's value in the digital marketing space
- Advise clients and internal teams in driving strategic cohesion across all related tactics and projects in service of big-picture business goals
- Support Account Directors, Account Managers, and project services personnel by providing clear strategic direction and inspiration to both clients and internal project teams
- Participate in new business development meetings and presentations when required and partner with account directors to drive client satisfaction and growth in key accounts
- Lead annual tactical/ brand planning strategic activities for assigned business unit(s) in partnership with strategy and account team members
- Keep up with technology trends such as web, mobile, CRM, and social, and participate in regular knowledge exchanges with peers
- Maintain a passion for and a strong POV on the evolution of digital marketing. Sharing these perspectives and insights with internal team members and clients
- Experiment with new tools and techniques to constantly improve our strategic processes and output
- Develop or contribute to strategic frameworks that improve the quality and efficiency of digital marketing strategy deliverables
Reports to:
Vice President, Strategy
Requirements
- 7+ years of experience in a client-facing role at a digital marketing agency, or within a digital marketing role on the client/brand side. Minimum of 3 years of Pharmaceutical Marketing experience required.
- 4-year degree, preferably with a specialty in Marketing or equivalent experience
- In-depth knowledge of brand & product marketing, multi-channel marketing, omnichannel marketing, data-driven digital marketing and related technologies, web analytics, social media, mobile and device trends, and large enterprise marketing needs.
- Relentless problem-solving skills and the ability to assess and resolve complex challenges for varied client needs
- Willingness and ability to travel (1-2 times per quarter).
- Ability to create professional-looking documents and presentations coupled with strong presentation and speaking skills
- Strong analytical abilities and the ability to carefully manage details
- Ability and desire to collaborate effectively with a wide range of team members, including colleagues and clients with varying professional backgrounds and specialties.
- Ability to work across multiple projects at once in a fast-paced and self-driven environment
- Ability to focus and work under pressure during tight deadlines with humor, tact, and professionalism
- Experience in medical or technology marketing a plus, especially in large enterprise environments
Benefits
We are proud to offer a comprehensive benefits package to all of our employees:
- Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions.
- 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan.
- Parental Leave. Generous paid time off for parents to bond with their newest addition.
- Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
- Sabbatical Program. Enjoy 4 weeks of paid leave following 6 years of service to pursue travel, time with family, and drive in a new hobby; the options are endless!
- And more! We offer life insurance, LTD, a robust employee assistance program, and more!
