VP of Marketing

At Deft, a Summit company, we are our clients’ most trusted advisor. The Deft, a Summit company team humanizes technology. We actively listen to our clients, learning and collaborating to develop tailored proposals that perfectly fit their needs.  Then we proceed to design, build, operate, secure and scale unique technology solutions with a singular purpose: to deftly deliver on the promise of technology.

Do:

• Lead the development and implementation of comprehensive marketing strategies, driving company growth through innovative and data-driven initiatives aligned with business objectives.
• Align marketing initiatives with business goals, collaborating closely with product development, sales, and solution delivery teams to ensure unified strategic direction and effective execution of campaigns.
• Facilitate cross-functional collaboration, fostering seamless alignment between marketing, product, sales, and solution delivery departments to maximize operational efficiency and achieve strategic objectives.
• Mentor and manage the marketing team, providing leadership, guidance, and professional development opportunities to ensure effective execution of marketing plans and campaigns.
• Prioritize marketing and sales requests, managing the workflow for collateral development, campaign execution, and event planning across both Enterprise and SMB segments.
• Collaborate with Summit's subject matter experts and leadership team to create compelling thought leadership and marketing content.
• Enhance marketing analytics and reporting, developing and optimizing dashboards to provide real-time visibility and actionable insights for informed decision-making and continuous improvement.

Deliver:

• Develop and execute multi-channel campaigns to drive consistent, high-quality marketing initiatives showcasing Summit’s capabilities and track record supporting client growth across various segments.
• Provide strategic insights and optimization recommendations for Summit’s marketing operations and campaigns through centralized dashboards and reporting.
• Offer strong leadership and mentoring to the marketing team at Summit, fostering a culture of growth, innovation, and excellence.

Decide:

• Set strategic marketing direction, proactively defining and evolving Summit’s strategies to achieve business growth and enhance brand presence in the market.
• Allocate resources effectively, making decisions to optimize marketing initiatives and ensure alignment with company goals and budgetary constraints.
• Drive innovation and creativity, leading efforts to innovate marketing approaches, leverage market trends, and insights to differentiate Summit’s offerings and drive competitive advantage.
• Evaluate and prioritize initiatives, assessing and prioritizing projects and campaigns based on potential impact, strategic alignment, and resource availability.
• Manage stakeholder expectations, collaborating with senior leadership and stakeholders to align marketing objectives, communicate progress, and manage expectations effectively.

I’m interested … Is this the job for me? We are looking for?

• Over 10 years of corporate and product marketing experience, demonstrating success in B2B technology companies with a proven ability to drive growth and enhance brand equity through strategic marketing initiatives.
• Track record in dynamic, fast-paced environments, ability to thrive in a rapidly evolving industry, managing multiple teams and projects simultaneously while delivering impactful results.
• Deep understanding of enterprise IT decision-making, strong insights into buying-team behaviors and market dynamics that influence decision-making processes within enterprise IT environments.
• Problem-solving and execution skills, ability to identify challenges, develop innovative solutions, and execute strategies swiftly to capitalize on market opportunities and meet business goals.
• Strong interpersonal and collaboration skills, excellent communication skills with the ability to collaborate effectively across teams and business units, understanding and supporting their success requirements.
• Attention to detail and strategic focus, exceptional attention to detail while maintaining a strategic mindset, aligning marketing efforts with market opportunities and business requirements.

At Deft, a Summit company, our culture and core values are important to us. As a diverse team of passionate pathfinders, we deliver on the promise of technology. If this sparks your interest, we'd love to chat with you!

• Make a difference for our clients daily
• Find a way forward
• Push to your potential
• Care, and show up for each other

Benefits:

Deft, a Summit company’s total benefit package is highly competitive, designed to support your success at work, at home, and at play – and includes, Flexible Time Off, RTA and CTA Transit Benefits, 401k with 4% employer match, free employee collocation and cloud account, Life Insurance/Long Term Disability, Health Insurance with HRA/HSA Options, Vision Insurance, Dental Insurance, and a fun and casual work environment. Your recruiter will be happy to discuss all that Deft has to offer!