Feastables is on a mission to create the world's most engaging brand. As the CPG industry teeters on the edge of transformation, trust has shifted from traditional corporate giants to innovative individual creators. With the backing of MrBeast, the world's most influential creator, and our unwavering commitment to transparency and superior quality, we are strategically positioned to become the go-to snacking brand for future generations.
At the heart of our ethos is the belief that anything is possible. This belief ignites our innovation and drives us to push boundaries. It's what enables us to deliver incredible products and unique, engaging experiences that keep our fans and customers coming back for more. Though recognized for our chocolate bars, our vision goes beyond a single product category. We aim to offer a diverse product range, each item tailored to meet our customers' unique tastes and needs. Regardless of the variety, all of our products share a common trait - the guarantee of quality and fun that Feastables is known for. We're not just building a brand; we're crafting a legacy and just getting started.
We are charting an unprecedented path, at an unbelievable velocity, and seeking extraordinary individuals to help us shape the next iconic global brand. Together, we will build something truly remarkable that will resonate with customers worldwide and stand the test of time.
About The Role:
As the Director, Brand Marketing at Feastables, you will be at the helm of our brand strategy, driving the development and execution of marketing campaigns that enhance brand visibility and consumer engagement. This position demands a keen understanding of consumer trends, data insights, and the ability to translate these elements into comprehensive brand plans from start to finish. You will act as the quarterback for all branding activities in a fast paced environment, ensuring coherence and alignment across various platforms and campaigns.In this critical role, you should have a strong track record of brand-building through meaningful storytelling, groundbreaking campaigns and effective marketing.
The role requires a creative thinker with a data-driven approach and a proven track record of delivering results. You will collaborate with cross-functional teams to craft and implement cohesive marketing strategies that align with our business goals and amplify our brand message. If you are passionate about building rapidly growing brands and can deliver creative solutions that stay ahead with current trends, this is the role for you. Start up experience is a plus - read on to learn more!
What You’ll Be Doing:
- Develop and execute a comprehensive brand marketing strategy and brand positioning that aligns with Feastables’ overall objectives and the broader MrBeast brand
- Lead the creation and management of marketing campaigns that effectively utilize all forms of media, including digital, social media, print, and in-store promotions
- Collaborate with the innovation and product teams to ensure that new and existing products align with brand standards and meet market needs. Lead the go to market strategies to drive growth and best in class execution.
- Work with the team to identify like minded partnerships across content, influencers and culture to build the brand and virality.
- Manage market research and consumer insights to inform strategic decisions and improve customer engagement
- Oversee Feastables’ digital and traditional media strategies, staying ahead of trends to keep the brand relevant and engaging.
- Coordinate with sales and distribution teams to ensure that marketing strategies are aligned with sales objectives and execution capabilities
- Monitor and analyze brand performance, market trends, and consumer feedback to continually refine marketing strategies
- Manage the brand marketing budget, ensuring optimal allocation of resources for maximum impact and efficiency
- Be the steward of the brand internally ensuring all channels and departments are working towards the same brand vision and the brand personality comes across in everything we do.
- Foster a culture of innovation within the marketing team, encouraging creative thinking and effective problem-solving.
Recipe For Success:
- Minimum of 10+ years of experience in marketing, with at least 5 years in a brand management or director role within the CPG industry
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred
- Proven ability to develop strategic brand and marketing plans that drive awareness, engagement, and revenue
- Excellent analytical skills, with a proven track record of leveraging consumer insights and market data to inform marketing strategies.
- Exceptional communication skills, capable of crafting and presenting clear, persuasive brand messages
- Creative thinker with a strong customer focus and ability to identify and meet consumer needs
- Deep understanding of both traditional CPG marketing tactics and modern digital media strategies.
- Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment
- Passion and knowledge of the creator / social media space
Why Feastables?
We value experience. For our customers, our partners, and our employees. We hire awesome people (like you!) who are smart, driven, and have a growth mindset. We have a thriving culture where you’ll have interesting problems to solve with the autonomy you need to make a difference. And, of course, we have the perks/benefits to enable you to do your best work.
- Competitive Salary
- 100% employer paid option for medical, dental, and vision
- 401(k) with an employer match
- Monthly stipends for wellness & cell phones
- 14 company paid holidays
- Unlimited PTO policy
- Delicious chocolate & snacks of course!
RECRUITERS: We do not accept unsolicited assistance from search firms or recruitment agencies - please, no phone calls or emails.
