We promise you can be yourself at Protolabs
Don’t meet every single requirement? Go ahead and apply anyway! Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification and we think this sucks. We are an Equal Opportunity Employer and we are committed to building a diverse team that feels that they are valued in the workplace. If you’re looking at our page and you do not identify yourself, don't be discouraged to apply. You can help make our Protolabs even better. We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself.
We strongly believe diversity makes for more successful teams and it's one of our biggest secrets of success.
We are transforming the manufacturing industry and are on the lookout for the makers, the doers and the re-thinkers!
Protolabs Network provides engineers and designers access to more than 250 extensively vetted manufacturing partners. As part of Protolabs’ global services, we specialize in on-demand 3D printing, CNC machining, injection molding and sheet metal fabrication. Trusted by some of the most innovative companies in the world (NASA, HP, Audi and more), we are the world’s fastest and most comprehensive digital manufacturing solution. Some of the parts we’ve produced are even floating in space!The Protolabs Network Director of Marketing will be responsible for driving demand and building awareness of Protolabs Network services.
This person will lead a team of 5 Amsterdam based employees and be responsible for the planning, development, and implementation of the global Protolabs Network marketing strategy to drive new customers into our platform. The Protolabs Network is rapidly expanding and growing at double digit growth rates annually. This marketing leader will be charged with continuing to lead this rapid growth and further expand our customer footprint primarily through online acquisition strategies and a mix of traditional offline marketing activities. This is an exciting opportunity to work for the world’s fastest growing customer parts service in the world.Reporting to the Chief Marketing Officer (CMO), this position will manage the day-to-day functions of the Network Marketing team, while also coordinating with internal and external stakeholders to ensure operational success. These stakeholders will include regional GMs and key functional leaders in sales, finance, IT, and the executive management team.Sounds good? Keep reading!
What you'll do:
- Drive top-of-the-funnel new customer demand by generating leads and nurturing them to uploaders on our ecommerce site.
- Provide strategic direction for Network Marketing activities that support the overall Protolabs global strategy.
- Sets vision and plan for Protolabs Network go to market operations.
- Provide leadership for Protolabs Network PPC and SEA activities for the Network website.
- Partner with team members to guide editorial and creative direction for Network specific campaigns consistent with company brand to drive website content and SEO.
- Work closely with global marketing team to create consistent, clear messaging platform.
- Provides thought leadership to the Protolabs Network marketing organization.
- Partner with Sales to ensure all communications are consistent with priorities and sales selling cycle and methodology.
- Lead the development of media planning, communications and creative development of all Network marketing programs and customer communications including trade shows, public website, social media, newsletters, sales collateral, and email communications.
- Provide leadership for the marketing automation function, leading the creation of DRIP campaigns specific to the Network, and ensuring proper A/B testing and optimization of the campaigns is occurring on regular basis.
- Analyze and evaluate the effectiveness of the Network marketing initiatives and provide proper reporting to the CMO to ensure consistent and regular communication.
- Provide leadership for the integrity of customer data obtained through outside lists or internal customer databases.
- Manage the Network marketing budget in line with revenue targets.
- Collaborate with global marketing team to benchmark performance in different regions and share and adopt best practices worldwide to continuously improve resource efficiency and effectiveness.
- Design and implement key metrics to define optimal performance measurements and performance management programs required to ensure sales and marketing organization success.
- Aligns reporting, training, and incentive programs with performance management priorities.
- Translate day-to-day business practices into actionable information for company leadership.
- Leads go to Network market operations experimentation, learning and continuous process improvement across Protolabs.
- Administer and provide direction for multiple complex projects through positive collaboration such as demand generation, new product introduction launches, product promotion campaigns, corporate system enhancements, business development opportunities, funnel management, audits and corporate process changes.
- Collaborate with Product Managers in segmenting relevant markets, targeting identified marketing in terms of marketing mix.
- Perform other duties as assigned.
What it takes:
- Bachelor’s Degree in Marketing or related field
- 10+ years of marketing experience, with 5+ years at the management level preferably at a Director level role
- 5+ years experience in an ecommerce and website driven marketing
- Corporate marketing experience preferably B2B and/or technical manufacturing environment
- Experience successfully managing analytically rigorous corporate initiatives
- Deep expertise in marketing automation and technology
- Experience with marketing automation, CRM and analytics tools (SFDC, Hubspot, Pardot, Neolane, Marketo, Eloqua, Google Analytics, Google AdWords or similar)
Other qualifications:- Excellent written and verbal communication skills with an ability to simplify complex analytics into actionable insights for multiple internal audiences
- Able to resolve fast-paced issues/challenges
- Must be self-directed and be able to work well under pressure, multi-task, and meet deadlines
- High ethical standards and have evidence of working collaboratively in a cross functional business
- Able to collaborate; effectively working across multiple levels, roles, and functions in the organization
- Strong analytical thinking and numerical ability, problem solving skills and communications skills (both written and oral) with attention to detail
- Highly strategic and forward-thinking
- Proven ability to successfully handle multiple projects
- Must be a team player with excellent interpersonal skills and a commitment to relationship-building, both internally and externally
- Ability to travel approximately 10%
Nice to haves:- Master’s Degree in Marketing, Business Administration or related field
- Leadership team experience reporting or supporting a GM or President
- Fluency in multiple languages
What's in it for you?
- Part of our incredible journey is clearly down to our amazing team, and we strongly believe in giving people a space to truly, authentically be themselves. We also believe that treating our employees well and sprinkling a great place to work with some nice perks can make work a little sweeter.
- Annual company bonus. We celebrate success together! Employees are not only rewarded for their achievements but also for contributing to the overall success of the business.
- Flexible and hybrid working arrangements! (we try to accommodate where it’s possible, so feel free to ask us more about this)
- Wellness and well-being with access to OpenUp psychologists, practice mindfulness with Headspace and tons more.
- Doggo-friendly office. We are big pet lovers and fully encourage hanging out with your (and your colleagues’) furry friends in the office
- Daily Lunch and snacks are provided in the office; it's a moment for our teams to connect and recharge. Shared meals strengthen our bonds and fuel collaboration.
- We offer 4 learning and development days to be used for training or on volunteering, €650 to spend on learning courses, events, trainings, Access to our in-house LEARN platform with diverse courses, training, and workshops, In-house 3D Printing and much more!
- Regular team events, socials and an annual regional team trip
- Follow us on Instagram to see what Life at Protolabs is all about!
What to expect in the hiring processInitial callKick-off with an initial screening with one Talent Acquisition Partners, not really an interview, but the chance to learn more about how we do things, our process and a chance for you to ask all the things you want to know Hiring ManagerA deeper dive into the role, what we're looking for and for you to get to know one another Take home challenge or presentationPut your skills to the test. Depending on the role, you may be asked to work on a take-home challenge or a presentation to us.
We know this won't show us all of your talents, but we can get a nice insight into how you work and vice versa.Team MeetingIn most scenarios, you’ll get to meet your teammates or a member of the leadership team. This is a great chance for us to see how you fit into the wider organisationMeet the culture ambassadorsOur culture is unique and so are you! Check your ego at the door because these cats are not interested in whether you're the best engineer. We want to hear all about the things that get you out of bed each morning, the special interests you have or random skills that you can teach us.
Now's the time to show us your authentic self, no holding back. This is also your chance to ask about the behaviours that make us who we are, warts and all - because hiring is a two-way street!Apply for this job
