Feastables is on a mission to create the world's most engaging brand. As the CPG industry teeters on the edge of transformation, trust has shifted from traditional corporate giants to innovative individual creators. With the backing of MrBeast, the world's most influential creator, and our unwavering commitment to transparency and superior quality, we are strategically positioned to become the go-to snacking brand for future generations.
At the heart of our ethos is the belief that anything is possible. This belief ignites our innovation and drives us to push boundaries. It's what enables us to deliver incredible products and unique, engaging experiences that keep our fans and customers coming back for more. Though recognized for our chocolate bars, our vision goes beyond a single product category. We aim to offer a diverse product range, each item tailored to meet our customers' unique tastes and needs. Regardless of the variety, all of our products share a common trait - the guarantee of quality and fun that Feastables is known for. We're not just building a brand; we're crafting a legacy and just getting started.
We are charting an unprecedented path, at an unbelievable velocity, and seeking extraordinary individuals to help us shape the next iconic global brand. Together, we will build something truly remarkable that will resonate with customers worldwide and stand the test of time.
About The Role:
As the Director of Integrated Marketing at Feastables, you will play a pivotal role in expanding our brand’s reach and impact through strategic partnerships, activations and experiences. This position requires a visionary leader who can identify, cultivate, and manage relationships with key partners while creating and executing engaging brand activations that resonate with our target audience. You will leverage your deep industry knowledge and strategic acumen to craft initiatives that align with our broader business goals and drive significant growth.Closely collaborating with cross-functional teams, including marketing, sales, and product development, you will ensure cohesive and impactful partnership strategies and activations.
If you are passionate about building strong partnerships and creating memorable brand experiences, we’d love to hear from you!
What You’ll Be Doing:
- Develop and execute comprehensive partnership strategies that align with Feastables' business strategy, the MrBeast brand, and the objectives of all internal and external partners
- Identify and cultivate relationships with potential partners across various industries, including media, entertainment, sports, and retail
- Negotiate and manage partnership agreements, ensuring mutual value and alignment with brand goals
- Plan and execute brand activations that engage and excite our target audience, enhancing brand visibility and loyalty
- Collaborate with marketing and product teams to integrate partnership and activation strategies with broader brand campaigns
- Monitor and analyze the performance of partnerships and activations, leveraging data to optimize future initiatives
- Collaborate with our creative agency and partners at Beast Productions, ensuring alignment and consistency across all brand initiatives and activations
- Stay ahead of industry trends and emerging opportunities to continuously innovate and enhance our partnership and activation strategies
Recipe For Success:
- Minimum of 10+ years of experience in partnerships, business development, or brand activations within the CPG industry
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- Proven track record of developing and managing successful partnerships that drive brand growth and engagement
- Strong negotiation and relationship-building skills, with the ability to secure high-value partnerships.
- Excellent project management skills, with a demonstrated ability to plan and execute complex brand activations.
- Deep understanding of brand strategy and consumer engagement, with a creative mindset to innovate and drive memorable brand experiences.
- Exceptional communication and presentation skills, capable of influencing internal and external stakeholders.
- Ability to thrive in a fast-paced, dynamic environment, balancing multiple priorities and deadlines.
- Passion for the creator and social media space, aligning with Feastables' brand ethos.
Why Feastables?
We value experience. For our customers, our partners, and our employees. We hire awesome people (like you!) who are smart, driven, and have a growth mindset. We have a thriving culture where you’ll have interesting problems to solve with the autonomy you need to make a difference. And, of course, we have the perks/benefits to enable you to do your best work.
- Competitive Salary
- 100% employer paid option for medical, dental, and vision
- 401(k) with an employer match
- Monthly stipends for wellness & cell phones
- 14 company paid holidays
- Unlimited PTO policy
- Delicious chocolate & snacks of course!
RECRUITERS: We do not accept unsolicited assistance from search firms or recruitment agencies - please, no phone calls or emails.
