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Creative Strategist

VidmobNew York, New York, United StatesOnsite
This job is no longer open

Vidmob is the creative data company.

Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity. 
As a Creative Strategist, you will be responsible for delivering strategic services across a range of clients and industries, always striving to deliver strategic impact and value for our clients. You are accountable for the quality of strategic services, and pride yourself on the ability to contextualize data into meaningful insights that connect to clients’ campaign goals and overarching business objectives.

Responsibilities:



  • Lend new perspective to client creative performance data by contextualizing findings through the lens of audience understanding, brand strategy, industry happenings and platform trends

  • Build strategic learning agendas and creative hypotheses that guide data analysis, resulting in highly relevant test & learn plans that can be easily shared and executed with / by client and / or partners

  • Bridge data and creativity by effectively translating insights into action. Develop work that works by merging science with art, rooting testing plans and all recommendations in understanding of best practices and data performance.  

  • Partner with the cross-functional team to provide strategic recommendations and areas of opportunity for the clients’ creative strategy

  • Become an expert of the Vidmob platform, particularly Creative Analytics, to effectively deliver strategic value through creative insights and recommendations

  • Lead client discussion around creative performance data and analysis, strategic insight and creative recommendations

Qualifications:



  • 5+ years in a creative strategy role or similar (i.e Brand Strategy, Advertising Strategy)

  • 3+ years in a role working with data and / or analytics

  • Experience working with creative, ad or brand strategy

  • Understanding of digital marketing & social media platforms in a marketing capacity

  • Strategic and analytical thinker; you connect the dots and delight in the application of insights to drive creative storytelling

  • Strong communication skills: can proficiently articulate ideas and deliver simplified explanations of data

  • Solutions-minded self-starter; you are a hand raiser and value being part of a community

  • You relish in embracing the unknown, building, learning and rebuilding, and effectively changing minds through the delicate mix of art and science

  • You are reliable, and excited to show up each day with a “can-do” attitude; you’re fluent in modern ways of working - you don’t miss a beat  working within a distributed workforce

Nice To Have:



  • Experience working with social media strategy on Meta, Twitter, LinkedIn, Pinterest, TikTok, Snap

  • Knowledge of the creative production process, as relates to advertising

Please be aware that Vidmob will only contact candidates through emails ending in @vidmob.com. We will never ask for personal information, such as your Social Security number, bank account number, or password, through email. If you receive an email claiming to be from Vidmob that does not come from a @vidmob.com email address, or if the email asks for personal information, please do not respond and report the email to us at IT@vidmob.comCompensation Range: $115K - $130K

This job is no longer open

Life at Vidmob

VidMob is the world's leading video creation platform with innovative technology solutions that enable a network of highly trained creators to develop marketing communications that are insight-driven, personalized, and scalable. VidMob creators produce the full spectrum of video content across every social/digital channel, format, and language. VidMob is an Official Marketing Partner of Facebook, Instagram, Snap, and Twitter and the recipient of two top industry awards in 2017: Instagram's Innovation Award and Twitter #Promote. Learn more about VidMob at www.vidmob.com, or email us at info@vidmob.com.
Thrive Here & What We Value1. Respect & Collaborative Environment2. Mutual Support & Focus on Innovation and Creativity3. Continuous Learning & Emphasis on Business Results4. DataFocused Mindset & Commitment to Professional Development5. Good Humor & Positive WorkLife Balance6. Dynamic Environment & Embracing the unknown7. Collaboration with CrossFunctional Stakeholders & Building, learning and rebuilding8. Exceptional Organizational Skills & Focus on driving growth through integrated solutions9. Robustly Instrumented HumanReinforcement Learning Model for Creativity & Dozens of Proprietary Models10. Partnerships and Integrations Across the Digital Ad Ecosystem & Improving overall effectiveness and ROI for clients
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