Summary
Do you have the passion, spark, and creativity to help us shape the future of health and wellness? Do you dream of making a difference in the health and wellness space? If so, we want to hear from you!At AbelsonTaylor Group, we're not just an agency – we're a force of nature, propelling brands that enhance health and well-being to new heights. We don't just talk the talk; we walk the walk.Our work environment is designed to be as fulfilling as the mission itself. Here, we value creativity, foster teamwork, and champion inclusiveness.
We're not afraid to dream big and bold. We're all about learning, listening, and staying curious. It's how we drive positive change in the world.Now, we are on an unstoppable mission for a
Senior
Engagement Strategist to join our team. The Senior Engagement Strategist will balance innovative and creative thinking with analytical and scientific foundations, with a solid foundation in SEO principles and execution. We are looking for experience inDigital Channels, Relationship Management, Analytics, and Customer Insights. This position plays an integral role with AbelsonTaylor Group's Engagement Strategy team in deriving insights and developing actionable opportunities for our clients based on available performance data, 3rd party competitive research.Ready to make a difference and be a part of something extraordinary? Join us on this journey toward a healthier, happier world! Apply now!
What You'll Do
- Create/Deliver Website Audits: For SEO, digital architecture, content strategy, and campaign engagement, providing ongoing recommendations.
- Omnichannel Marketing: Showcase an understanding of omnichannel marketing, which Includes, channel development, testing, tracking, measurement, analysis, and reporting, for innovation.
- Ecosystems and Channel Plans:Use your strong understanding of pharmaceutical/healthcare engagement channels to develop robust ecosystems and channel plans.
- Generate Campaign Findings and Analytic Insights: Conduct tasks for continuous, measurable improvement in client campaigns.
- Leverage 3rd Party Tools: Utilize Google Analytics, SEMrush, ComScore, MRI, ExactTarget, Marketo, and others for competitive assessments.
- Evaluate Customer Journey: Apply insights to determine top customer targets, targeting approach, and implementation strategy to optimize customer experience and brand exposure.
- Support New Business Opportunities: Include relationship management components as assigned.
- Social Media Monitoring:Develop Expertise in social media monitoring and listening technologies, as well as social media platform management.
- Distill Social Conversation and Digital Data: Create coherent analysis, insights, and actionable recommendations in straightforward language.
- Stay Informed on Industry Advancements: Keep up with new technologies, methodologies, and important vendors in communications and marketing analytics.
- Maintain Knowledge of Client Industries: Understand their technologies, products, target markets, and competitors.
What Makes You A Fit
- Experience:3-5 years of professional in digital marketing or advertising space, pharma exposure is a plus.
- Education: Bachelor’s degreein Business, Marketing, Communication, Advertising, or a related field.
- Experience with Digital Monitoring Technology Platforms: Including AdWords, Keyword Planner, SEMrush, ComScore, MRI, Compete, Screaming Frog, GeoEdge, NetBase, GlobalData, Google Analytics, etc.
- Understanding of Digital Foundations: In SEO, SEM, Web Development, Web, and Media Tracking.
- Strong Analytical Skills: Basic understanding of statistical analysis and social science research methods.
- Exceptional Problem-Solving Skills: To provide insights and recommendations.
- Adaptable: Able to learn new tasks and effectively use new technologies.
- Additional Skills: Strong communication, written, project management, and planning skills.
- Hybrid Schedule: Ability to come into the Chicago office on Wednesdays - known as "anchor days" - free lunch is provided every week
At AbelsonTaylor Group (ATG), we love science, art, and data. Since our beginnings in 1981, ATG has been singularly focused on health, wellness, and pharma products – not sneakers, beer, or cars (though we like those things, too). Besides being passionate about our purpose, we are dedicated to our people and their professional growth and fulfillment. We value a diverse and inclusive workforce and strive to bring together people with unique skills and varied backgrounds to work toward common goals.
All qualified applicants will receive consideration for employment without discrimination regarding age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status, or any other characteristic protected by law.
