About JSSI
For more than 35 years, Jet Support Services, Inc. (JSSI) has been the leading independent provider of maintenance support, advisory services, software, and financial tools to the business aviation industry. With 6,000+ aircraft supported by maintenance programs and software platforms, JSSI leverages this wealth of data, scale, and innovation to drive cost savings and provide custom solutions that align to the interests of each client, regardless of make or model. Learn more at jetsupport.com.
JSSI products and services include:
Maintenance Programs.
Hourly Cost Maintenance Programs to stabilize maintenance budgets, maximize aircraft availability and enhance residual value.
Parts & Leasing.
Experienced product line specialized team who leverages our
All-OEM inventory and global vendor relationships and go beyond parts sourcing to find optimal customer solutions.Software: Traxxall and Conklin & de Decker. Powerful data platforms to help you make more informed decisions, from choosing the right aircraft to tracking your maintenance, inventory, and MRO projects.
Advisory Services.
Objective insights and independent technical advice from a global team of technical advisors and ASA-accredited appraisers for virtually any business jet, turboprop or helicopter.
Aviation Capital.
Customized asset-based finance solutions for business aviation.
Position Summary:
Responsible for analyzing JSSI’s online presence and digital marketing performance, as well as proposing actionable strategies to improve and maximize ROI, inspiring data-driven decisions. This role works directly with the marketing organization on shaping such strategies, driving and optimizing lead generation activity through various marketing campaigns. The Digital Marketing Analyst will also work in close partnership with business development teams across JSSI to plan, execute, and optimize digital marketing strategies by brand and product line – responsible to report on performance to the marketing team, sales teams, and executive team.
Duties and Responsibilities:
- Planning and Execution:
- Plan and optimize digital marketing campaigns across multiple channels such as website SEO/SEM, email, social media, and other digital advertising.
- Collaborate with internal teams and vendors to launch new campaigns on time and within budget.
- Lead Management:
- Develop and maintain a database of leads and prospects.
- Qualify and assign leads to various sales teams.
- Analyze and report on lead generation metrics.
- Stay informed on marketing/data regulations and their impact on JSSI lead generation activities.
- Analytics and Optimization:
- Develop ROI and KPI targets in close collaboration with marketing leadership.
- Collect and analyze campaign performance data, including click-through rate (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
- Continuously monitor and improve search term mapping, ad relevance, expected CTR, and landing page experience through A/B testing. Conduct experiments and conversion tests.
- Provide regular reporting on ROI analysis, campaign tracking, web stats, competitive analysis, and performance insights; and create/manage dashboards to evaluate projects and performance.
- Develop recommendations for growth and improvements; identifying trends, insights, and generate new ideas to optimize spend and performance. Identify automation opportunities to increase efficiency within team processes.
- Brand Interactions and Communication Flows to Support Lead Generation:
- Collaborate on landing page creation and optimization by focusing on user experience across all brand interactions (website & products), identifying improvement opportunities to drive quality leads for the business.
- Track prospect behavior and develop communication flows/triggers.
- Qualify and manage leads.
- Technical Skills:
- Proficiency in Google Analytics, Google Advertising (PPC), SEO, and SEM.
- Strong experience with data analytics and decision making, and lead management utilizing Salesforce (ideal candidate also has experience with HubSpot).
- Monitor and manage third-party media analytics such as social media reporting.
Desired Credentials:
- Bachelor's degree in Marketing, Business, Statistics, Economics or a related field.
- 3-5 years of experience in digital marketing and/or analytics.
- Strong understanding of current digital marketing concepts, strategy, and best practices.
- Experience building flows, lead processes, and developing requirements within CRM software (Salesforce/HubSpot and connected marketing tools/modules)
- Demonstrated experience with Google Analytics, Tag Manager, Marketing Cloud, Pardot and Ads.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to effectively prioritize tasks and projects in a fast-paced environment.
- Knowledge of data privacy and compliance regulations.
JSSI is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or other characteristic protected by law. JSSI does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. Apply for this job
