Marketing Specialist
Department: Marketing
Team: Brand Marketing
What Sets Us Apart
At UMortgage, we have a customer-centric, service-based approach. We primarily focus on home purchases, providing an emphasis on consumer education, real estate agent relationships, and a personalized experience for home buyers. Our goal is to empower our team members to provide a best-in-class experience at all times while prioritizing long-lasting relationships.
What We Need
UMortgage is seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will be responsible for overseeing and executing marketing strategies for the Military Lending Division, with a focus on content strategy, content creation, video production, event coordination, and enhancing our social media presence. This role is crucial for building and maintaining strong relationships with referral partners and clients and increasing brand recognition.
What You’ll Do
Plan, film, and edit videos in alignment with the UMortgage brand.
Manage and publish content to YouTube, Facebook, Instagram, LinkedIn, TikTok, and other social media channels.
Support with video production, content strategy, and content creation efforts for the Military Lending Division.
Primary owner of the Military Lending Division’s social media calendar, with a focus on social engagement by utilizing creative thinking and ideas, as well as brand alignment.
Primary owner of Google My Business page(s) for searchability, team updates, and reviews.
Respond to social media messages, inquiries, and reviews.
Support branch events with coordination of event logistics, vendor partnerships, promotion, and more.
Ensure events align with branch objectives and contribute to positive brand building.
Create and manage the marketing calendar to account for community and Veteran-focused events.
Create engaging content, including videos, testimonials, and team member and partner spotlights.
Implement media relations efforts to support branch visibility and brand building. This includes awards and recognition, thought leadership, and podcasts opportunities.
Additional responsibilities related to business needs.
What You Need
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven experience in marketing, video production, event coordination, and social media management.
Excellent written and verbal communication skills.
Strong ability to stay on top of social media trends and best practices.
Ability to work independently and as part of a team.
Exceptional attention to detail, exemplifying outstanding grammar, language, and copywriting skills.
Outstanding collaboration skills, with demonstrated confidence to engage with team and stakeholders across UMortgage.
Quick learner with the ability to tap into the brand’s tone, look, and feel.
Military experience is a plus.
2+ years of marketing experience.
Physical Requirements
The physical requirements described here are representative of those that must be met by an employee in order to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be able to stand, sit, and walk for extended periods of time.
Includes frequently reaching with hands and arms, and using hands to handle and feel.
Requires close vision, distance vision, peripheral vision, color vision, depth perception, and ability to adjust focus.
Must be able to perform activities with repetitive motions.
Must be able to work in an environment with variable noise levels.
