Description
This position can be placed in Berlin or Amsterdam
As a Director of Product Marketing, you will play a key role in the Revenue organisation. You will be responsible of developing and executing strategies that effectively position and promote our products, driving customer engagement, sales growth, and market share. This involves understanding market trends, customer needs, and competitive dynamics to create compelling value propositions and go-to-market plans. Your efforts will impact our Banking, Accounting, Tax, and Payroll solutions and Advisor platform across Germany, the Netherlands, France, and Denmark.
Who are we? With offices located in Copenhagen, Espoo, Berlin, Amsterdam, Gdańsk and Philadelphia, Ageras is a leading international provider of banking and accounting services assisting small businesses across Europe and the US with tax preparation services and admin software. Our 4 main products include a cloud-based business admin & accounting software, business banking, financing for SMEs, and a marketplace to connect business owners with accountants. Through our high-end digital tools, products, and services, we aim to build the best ecosystem around the financial needs of small businesses, reduce their administrative tasks, and enable them to focus on their core deliverables.
With all our product offerings we are currently serving 182,000+ customers internationally.We enable success for small businesses.
We are looking for you if:
- You are keen to be a part of a rapidly growing Fintech company in Europe and the US.
- You share our passion for undertaking innovative work to help small businesses succeed
- You’re enthusiastic about strategic market leadership, digital marketing innovation, and product ownership
- You have substantial experience in leading a team of dedicated marketing professionals. Being in charge of developing the team and guiding them to elevate market strategies to the next level.
Your work will involve:
Strategic Market Leadership:
- Develop and implement marketing strategies tailored for Germany, the Netherlands, France, and Denmark.
- Understand and adapt to unique market needs and regulatory environments.
Digital Marketing and Innovation:
- Explore and adopt new marketing technologies and innovations to enhance market reach and engagement.
Commercial Product Ownership:
- Overall commercial responsibility for the product portfolio.
- Operational responsibility is shared with local heads.
Cross-Market Coordination:
- Ensure cohesive messaging and strategic alignment across all markets.
- Coordinate with local marketing leads to maintain core brand values while localizing strategies.
Product Positioning and Competitiveness:
- Oversee market research, competitor analysis, and customer feedback to fine-tune product USPs.
- Evaluate and define product positioning in each market.
Pricing and Growth Strategy:
- Harmonize pricing strategies to be competitive and suitable for each market.
- Identify and pursue cross-market growth opportunities.
Product Launch and Event Coordination:
- Plan and oversee tailored product launches and marketing events in each country.
- Ensure that launches meet local market conditions and customer expectations.
Collaborative Efforts and Stakeholder Management:
- Manage relationships with affiliates, partners, and internal teams across markets.
- Facilitate seamless interaction between Marketing, Sales, Customer Success, Support, and Product Development.
Reporting and Analytical Oversight:
- Provide comprehensive reporting and forecasting for each market.
- Adjust strategies based on performance metrics and market feedback.
Budget Management and Resource Allocation:
- Oversee the marketing budget, ensuring effective allocation of resources to maximize ROI.
- Monitor expenditures and optimize budget use across different markets.
Leadership, Management & Development:
- Lead Heads of Product Marketing.
- Manage team performance and professional development to meet market-specific challenges.
- Promote best practices and innovative marketing techniques within the organization.
Regulatory and Compliance Oversight:
- Ensure all marketing activities comply with local regulations and industry standards.
- Stay updated on regulatory changes and adapt strategies accordingly.
Requirements
To succeed in this role you:
- Have near-native English and proficiency in at least one of the target market languages (German, Dutch, French, Danish)
- +7 years experience in Marketing, including heading a multi-faceted Marketing organisation across several international markets
- You enjoy frequent traveling
- Experience successfully managing marketing strategies across multiple European markets
- Motivational and inspirational skills leading through change.
- Strong analytical and strategic thinking skills
- Excellent client-facing and communication skills
- Great collaboration skills and a big supporter of internal knowledge-sharing
- Have no objection to handling demanding market challenges
- Maintain the highest integrity and compliance in everything
- Are happy to work from one of our European offices three days per week
Benefits
We help you succeed by offering:
- Modern state-of-the-art office with carefully thought-out floor plans and work settings
- Freshly prepared office lunch (it’s awesome!)
- Dynamic team and work environment where you can be creative and make things happen
- A high degree of autonomy within a fun, energetic, result-driven international team culture
- A culture of inclusion where all our employees feel valued and respected
- A caring environment where we encourage you to grow, develop, and take on opportunities that set you on a path of career advancement
Interested in applying?
We would love to hear from you if you are excited to join our team. Please submit your CV via the Apply button. Research shows that while men may apply for a job even if they just meet 60% of the job criteria, women tend to apply only if they meet 100% of the criteria. We encourage you to apply even though you may feel you do not meet all the criteria.
About Ageras:
Ageras is a software platform enabling +300.000 small businesses all over Europe to run their business in a better way by integrating accounting, banking, and taxes into an intuitive dashboard so the business owners can focus on running their business and eliminate administrative burdens.With offices located in Copenhagen, Helsinki, Berlin, Amsterdam, Gdańsk, and Philadelphia, Ageras is a leading international provider of banking and accounting services assisting small businesses across Europe and the US.
Equal Opportunity Employer:
Ageras is an Equal Opportunity Employer. We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.#LI-DNI
