About New Engen:
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey–maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing. Join our community of marketing enthusiasts — collaborating with experts across media and marketing services, creative, analytics, and more.
At New Engen, the cutting edge isn't a lofty goal; it's our everyday playground.What sets us apart? Our people – humble innovators rewriting the rules of digital marketing. Together, we're building an agency culture that values collaboration, learning, and creativity. Become part of a team that drives genuine impact in the evolving landscape.
Description:
New Engen is seeking a results-driven and innovative Senior Manager, Client Strategy to join our team. This role is critical in translating client business and marketing strategies into communication and media objectives that drive brand equity, market share, and profitable growth. The ideal candidate will possess a deep understanding of digital channels, business, strategy, excel in crafting compelling stories, and demonstrate strong leadership and collaboration skills.
Responsibilities:
- Support both new and existing clients to drive new revenue
- Contribute to winning new business, expanding existing accounts, and enhancing the agency's reputation
- Engage with new and returning clients to showcase the agency's strengths
- Expand current clients' services through channel expansion or revenue increase
- Develop and execute winning strategies for pitches
- Participate in acquiring new clients and retaining existing clients by showcasing agency strengths
- Maintain expertise in digital marketing channels and emerging trends
- Create tailored strategies to meet specific industry needs
- Lead and contribute to content marketing and thought leadership initiatives
- Collaborate with other departments to ensure cohesive client strategies
- Drive internal initiatives contributing to CST's and agency's success
- Maintain clear and effective communication with clients
- Utilize data and analytics to inform strategies and measure effectiveness
- Craft concise, engaging, and inspiring stories for clients
- Build trust with clients and become a trusted advisor by demonstrating expertise in their business
- Implement a growth-hacking approach to unlock growth and develop new case studies
Strategy & Insights:
- Translate client business and marketing strategies into communication and media objectives
- Conduct research to identify insights related to clients, their category, competitors, priority consumers, and communication channels
- Develop consumer-led strategies to identify sources of growth and define the role of communications and media
Connections Planning:
- Collaborate with account leads to develop audience strategies aligned with client growth sources
- Utilize research and planning tools to provide guidance on channel mix and investment allocation across digital channels
- Partner with activation teams to identify and develop partnership guidelines and strategic opportunities
Collaboration with Sales:
- Align on goals and strategies through joint planning sessions
- Assist in qualifying leads and crafting pitch presentations
- Provide regular updates and training to the sales team
- Participate in discovery calls to understand client challenges and goals
- Maintain regular meetings and clear communication with the sales team
- Support ongoing strategy implementation and account management
- Review and adjust strategies based on performance and feedback
Requirements:
- 6-10 years of proven experience in planning across all digital channels
- Effective communication and presentation skills
- Ability to collaborate with a variety of personalities and levels
- Strong team management skills
- Resourcefulness and proactive thinking
- Commitment to delivering high-quality work
- Expertise in using planning tools (Kantar, Pathmatics, SimilarWeb, Resonate, & e-Marketer etc) to find key insights
- Consumer-driven perspective combined with a business outcomes-focused view
- Ability to analyze data and report on campaign performance
Benefits:
- Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
- 401k - Employer match
- HSA - Employer contributes
- Flexible Vacation & PTO plan
- Paid Maternity / Paternity
- Paid Holidays
- Remote/Flex day schedule
- Laid back office environment
Salary Range: $100,000 - $115,000
The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.
Whats Important To Us:
BE THE GOOD
We act with integrity, humility, and altruism inside and outside our company. We promote diversity, equity, inclusion, and belonging in every aspect of our business. We cultivate a safe workplace where everyone feels respected, engaged, and able to reach their full potential. Bottom line: We give a shit.
EXPERTISE
We take pride in our work, holding ourselves to a high standard of execution excellence. We continually work to expand our skills and master our craft. Our approach sets a precedent and reverberates throughout our always-changing industry, inspiring adaptation among brands, platforms, and agencies.
GROWTH MINDSET
We bias towards action, starting with "what is possible?" instead of being stuck in scarcity. We embrace challenges and welcome feedback as opportunities to improve what we do and how we do it. We find joy in the process and are fueled by our curiosity to master complex problems. We aren't afraid to take calculated risks or operate in ambiguity, recognizing that imperfection is a part of progress.
EMPATHETIC DIRECTNESS
We provide feedback with courage, openness, and empathy- internally and externally, across departments, and at all levels. We do the right thing, even when it's hard. We aim to understand (not judge) and teach (not take over). Our feedback is empirical and focuses on behaviors and outcomes.
ALL IN
New Engen is our company. We believe in what we are building together and put the team first in order to accomplish our shared goals. We reject apathy and cynicism and do everything we can to help each other win. Being All In is not about the hours we log, nor does it mean that we agree on every decision. Rather, it is a mentality of common purpose that guides how we engage, reach consensus and show up for our clients and teammates.
