About Whop
Whop is on a mission to create a new paradigm of the internet – where connection, consumption, creation and commerce can happen all in one place. People come to Whop every month, from nearly every country, to learn new things, meet new people, and elevate their daily lives.Less than 3 years into our existence, we have enabled tens of thousands of creators to earn nearly $400M by selling access to increasingly diverse digital offerings. Our apps infrastructure allows anyone to build a digital experience, and our marketplace offers creators a sleek storefront that can accept payments, seamlessly deliver digital products, and attract new customers.We envision a future in which everyone is an internet entrepreneur.
Join us in making that future a reality.
About the Role
We are hiring a Senior Product Marketing Manager, Consumer to report to our VP of Growth. This is an on-site role based in our Brooklyn, New York office.✅ Target base salary of $185,000 - $210,000 + bonus and a competitive equity package❤️ Unlimited PTO, with full health, vision, dental coverage📍 Brooklyn, New York🥙 Daily $20 lunch and $25 dinner stipend💪 In office state-of-the-art gym access in our beautiful office building, Annual Citi Bike Membership
What does the role look like?
You’ll be joining Whop as a Senior Product Marketing Manager, User, directly supporting our VP of Growth. The ideal candidate will possess an exceptional balance of analytical, communication, and organizational skills, with a strong desire to build in a fast-paced, ambiguous start-up environment and drive operational improvements.The primary objective of the Sr. Product Marketing Manager - User is to drive product positioning that supports acquisition, activation, and monetization strategies. This role will focus on understanding consumer needs, developing compelling narratives, and executing go-to-market plans to achieve growth and retention goals.
Your First 90 Days:
- Within 30 days: You will deliver clear positioning for each of the prioritized verticals and drive a mapping exercise of user personas with prioritized verticals.
- Within 60 days: You will kick off a product marketing positioning initiative with a defined value proposition based on consumer research and drive hypotheses to increase activation rates in partnership with the User PM.
- Within 90 days: You will own the overall positioning of Whop's product surface areas and develop detailed consumer insights that inform product development and future marketing strategies.
Who you are
- You thrive in an environment where market and customer feedback is essential.
- You have owned the GTM of key features serving multiple audiences and driven subsequent activation rates for those features.
- You have crafted compelling product narratives and messaging that target key user personas.
- You have experience in successfully launching and scaling consumer products with measurable impact on key performance metrics.
- You are experienced in working with tools such as Jira, Linear, Google Analytics, Iterable or other CRM tech stacks, and Metabase/Tableau/Sigma or similar dashboarding tools.
- You have experience with CMS tools.
What you will be doing
- Developing and executing go-to-market strategies: You will elevate us from basic execution to having clear user personas, motivations, and value propositions in user acquisition, activation, and engagement by creating and implementing effective marketing campaigns.
- Driving consumer research and insights: You will identify key drivers of user behavior and influence product development and PR efforts through your findings.
- Managing cross-functional marketing programs: You will oversee the day-to-day operations of integrated marketing campaigns across various channels.
- Onboarding Improvements: You will drive activation strategies in partnership with the User PM and aim to improve discoverability.
- Focusing on key initiatives: You will influence activation and monetization in partnership with Growth Marketing Channel owners, Product Design, and the User PM.
Qualifications
- 7+ years of Product Marketing (PMM) experience across multi-faceted products, with a strong track record of launching and scaling successful products.
- Excellent verbal and written communication skills, able to synthesize complex data sets and information into actionable insights and process enhancements.
- Strong organizational and time-management skills with the ability to prioritize tasks.
- Strategic thinking skills, with a track record of proactively finding solutions to ambiguous and/or complex problems.
- Previous involvement in cross-functional collaboration, particularly with Executives from Sales, Marketing, and Finance teams.
- Preference for a Bachelor’s degree in Marketing, Business, Communications, or a related field.
We look forward to hearing from you!At Whop, we’re looking for people who are resourceful, competitive, and gritty. You’re encouraged to apply even if your experience doesn’t precisely match the job description. We welcome those who are passionate about their craft and want to work hard to build a world-class product with us that will enable anyone and everyone to become an internet entrepreneur.Find out more about us here <- this is Whop's whop you'll find more links about us as well as have a chance to play around with the platform.
