Italic is creating a world of luxury without labels. We believe that luxury today is exclusionary and all about marketing that hurts its customers and manufacturers. Our mission is to create a new model that enables manufacturers to bypass the legacy luxury supply chain and deliver luxury goods with equivalent or better quality directly to consumers. Our customers come to rely on Italic for our quality, timeless design, and radical value.
We are looking for an Influencer Coordinator to join our marketing team. The ideal candidate will be responsible for developing and executing our influencer marketing strategy to increase brand awareness and engagement across various social media channels.
Responsibilities
Develop and execute influencer marketing campaigns that drive brand awareness and engagement
Identify and recruit new influencers that align with the brand’s image and target audience
Build and manage relationships with influencers to foster long-term partnerships
Negotiate and manage contracts with influencers, ensuring that all requirements and deadlines are met
Develop and manage influencer content collaborations, ensuring that all content is on-brand and aligned with the overall marketing strategy
Coordinate influencer product collaborations, including the shipping and tracking of products and ensuring timely delivery
Monitor and analyze influencer performance, providing regular reporting and insights to the marketing team
Manage influencer budgets and ensure that campaigns are executed within budget
Stay up-to-date on industry trends and competitor activity in influencer marketingRequirements
Experience
Bachelor’s degree in Marketing, Communications, or a related field
2+ years of experience in influencer marketing, social media marketing, or digital marketing
Strong written and verbal communication skills
Excellent organizational and project management skills
Experience negotiating and managing contracts with influencers
Knowledge of social media platforms and influencer marketing trends
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Experience with influencer marketing platforms and tools is a plus
Passion for the latest social media trends and influencers
Soft Skills:
Excellent interpersonal skills and ability to build and maintain relationships with influencers
Strong communication skills, both written and verbal
Strong analytical and problem-solving skills
Ability to work independently and as part of a team
Strong attention to detail and ability to manage multiple projects simultaneously
Creative and innovative thinker
Ability to adapt to change and work in a fast-paced environmentCombine relevant aesthetics for our Italic brand with direct response elements
Deep understanding of psychology driving “thumb stopper” advertising to grab attention within 3 secondsCulture
Great Brands Start With Great PeopleOur culture focuses on performance, integrity, and longevity. We believe that the best brands are not grown through sheer force but rather through deliberate decision-making and persistent effort over a long period of time. We are committed to creating a workplace where talented individuals can thrive in building an enduring, beloved brand that we all take pride in.Inputs Over OutputsWe value the effort and work that goes into achieving results rather than just the end result.
We believe that investing in our people and processes will lead to better outcomes while also creating a more sustainable and enjoyable environment.Flat HierarchyOur company has a flat hierarchy and values the input and ideas of all team members. We believe that everyone has the potential to make a significant contribution to the success of the company. Small Team, Big OpportunitiesAs a small team, all employees are expected to take ownership in their work. Some might move faster while others are fine with a slower pace.
Those who seek to move faster in their career will be able to do so based solely on merit, contribution, and performance.
