About Uphold
The Web3 economy will redefine how financial value is held and transacted - with much activity shifting towards blockchain networks and digital assets.Founded in 2013, Uphold is a Web3 financial platform that supports almost 300 digital assets and acts as a Regulated Gateway to the Web3 economy.Featuring integrations with 26 blockchain networks and a robust trading engine connected to 30 underlying venues, the platform allows users to trade ‘Anything-to-Anything’ while enjoying keen pricing and deep liquidity. Uphold has completed more than 120 million transactions worth $40 billion from 10 million customers in over 150 countries.Both people and companies need to access this exciting Web3 world, but it can be technically demanding and time-consuming. Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.To learn more about Uphold, please visit https://uphold.com.The Opportunity: The Senior Affiliate Marketing Manager will be responsible for developing, implementing, and managing our affiliate marketing program alongside our Head of Affiliates.
This role involves recruiting new affiliates, nurturing existing relationships, analyzing campaign performance, and ensuring the affiliate program aligns with the overall marketing and business objectives. The ideal candidate is strategic, data-driven, and has a proven track record in managing successful affiliate programs.What You'll Be Doing Primarily: 1. Program Development and Management:
- Develop and execute the affiliate marketing strategy to increase traffic, sales,and brand awareness.
- Identify and recruit new affiliates through various channels, including socialnetworks, affiliate networks, and other marketing platforms.
- Manage relationships with existing affiliates, ensuring they have the necessarytools and information to promote our brand effectively.
2. Campaign Strategy and Execution:
- Plan and manage affiliate marketing campaigns, including promotions, incentives, and creative assets.
- Work with the creative team to develop and update marketing materials for affiliates.
- Monitor and analyze affiliate performance to ensure alignment with company goals and optimize as needed.
3. Analytics and Reporting:○ Track, analyze, and report on key metrics related to the affiliate program, such as traffic, conversion rates, and ROI.
- Use data insights to make informed decisions and optimize affiliate campaigns for better performance.
4. Compliance and Best Practices:
- Ensure all affiliate marketing activities comply with relevant legal andregulatory requirements.
- Stay up-to-date with industry trends, best practices, and competitive landscapeto continually improve the affiliate program.
- Implement and enforce company policies regarding affiliate marketingactivities.
5. Collaboration:
- Work closely with cross functional partners, including compliance, legal, creative team, product, data and copywriting teams.
- Attend industry events and networking opportunities to build relationships and stay informed about the latest trends.
Required Qualifications
- Bachelor’s degree
- 5+ years of experience in affiliate marketing.
- Proven track record of managing successful affiliate programs and driving measurableresults.
- Strong analytical skills and experience with performance marketing metrics.
- Excellent communication and relationship-building skills.
- Proficiency with affiliate marketing platforms and tracking tools.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong organizational skills and attention to detail.
Bonus Qualifications
- Experience in fintech or finance-related design as a Product Designer.
Importantly, for a senior role, you will have achieved the above while also mentoring others and engaging in public speaking opportunities.What we have to offer you:
- Innovation and Impact: Be a part of a company driving innovation and making meaningful impact. Work on cutting-edge projects in a stimulating and challenging work environment.
- Competitive Compensation: We offer a salary, stock options, performance-based bonuses, and comprehensive benefits.
- Strong Company Culture: Join a supportive and positive work environment built on shared values of integrity, teamwork, accountability, and excellence.
- Global All-Hands Calls: Regular sessions to share updates, strategize, and foster connections.
- Development: Opportunities for training and mentorship programs.
- Flexibility: Work from home, from other locations or slightly different hours available.
- Inclusive and Diverse Environment: Foster an environment where different perspectives are valued.
Benefits:
- Annual bonus program based on individual, team and company performance.
- Home office stipend to support the setup of a productive home office.
- Generous PTO, healthcare coverage, and employee assistance programs.
- Interesting and fun events and celebrations.
- Foodie culture and well-stocked office kitchen.
Join our team and embark on a fulfilling career where you'll have the opportunity to grow, innovate, and contribute to something meaningful. Come and be a part of our talented team!If this job isn’t exactly what you are looking for, visit our careers page to check out all our exciting opportunities. EEOC EmployerWe're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes.
Difference makes us stronger and better - together.
