As the Senior Product Marketing Specialist, you will play a pivotal role in developing and executing the go-to-market strategy for Ninety Eight's products and services. You will leverage your deep customer insights and expertise to craft compelling product positioning, develop impactful marketing campaigns, and create sales enablement content that resonates with the target users and positions Ninety Eight as an industry leader.
JOB RESPONSIBILITIES
- Develop deep product knowledge and craft clear, customer-centric messaging to communicate value propositions
- Lead the development and execution of multi-channel marketing campaigns to drive awareness, demand, and adoption
- Create high-impact content (e.g. videos, case studies) to support the business and educate customers
- Monitor campaign performance and optimize strategies to maximize ROI
- Conduct in-depth market research to understand customer needs and industry trends
- Translate insights into actionable go-to-market plans and recommendations
- Develop business tools and resources to enable the team to effectively position and sell products
JOB REQUIREMENTS
- 4 -7 years of experience in product marketing, with a proven track record of driving successful go-to-market strategies
- Deep understanding of customer behaviors, market trends, and competitive dynamics within the Web3 and emerging technology industry
- Exceptional communication and presentation skills to engage with cross-functional stakeholders
- Strong problem-solving and analytical skills to derive actionable insights from data
- Ability to work collaboratively in a fast-paced, dynamic environment
- Passion for the Web3 industry and commitment to staying ahead of the curve on emerging technologies
- Excellent English proficiency
Preferred Qualifications:
- Prior experience in the crypto/Web3 or fintech space
- Familiarity with agile product development methodologies
- Technical background or understanding of complex, enterprise-level products
WHAT WE ARE OFFERINGAt Ninety-Eight, we believe in providing a comprehensive and rewarding benefits package to our valued employees. We prioritize the well-being and satisfaction of our team members and strive to create a positive and fulfilling work environment. Here are the benefits we offer:
- Semiannual performance-salary review.
- 100% official salary during the probation period.
- 13th-month salary & bonus (Token Bonus/ Investment Allocation)
- Full-paid compulsory insurance according to Vietnam Labor Law
- Premium Healthcare Insurance
- 12 days annual leave & other leaves, as below:
- Birthday Leave: Enjoy 1 day of paid leave to celebrate your birthday with loved ones.
- Charity Leave: Contribute to charitable organizations with 2 days of paid leave per year for volunteer work.
- Well-being Leave: you have 2 days of paid leave to prioritize your physical, mental, and emotional health
- Allowances for transportation, lunch, coffee, and team-bonding
- Provision of Macs/Laptops and other necessary work equipment
- Yearly company trips and team-bonding activities
- Unlimited potential for career growth; budget for training and self-development
- Fantastic working environment with friendly and talented colleagues
- Working hours: 8 hours x 5 days/week (Monday to Friday) with flexible working hours
- A pantry is full of tasty food & beverages.
- Other benefits will surprise you
ABOUT USNinety-Eight is a software company focused in blockchain-technology based in Vietnam. We provide a wide range of services related to the blockchain industry, including trading platforms, wallet services, and decentralized finance (DeFi) products. Our mission is to promote the adoption of blockchain technology and make it more accessible to people around the world. We're committed to building a diverse and inclusive workplace, where employees are encouraged to grow and learn new skills. The company values creativity, collaboration, and a strong work ethic, and is always looking for talented individuals who are passionate about blockchain technology and want to be a part of a fast-growing industry.Website: https://coin98.comIf your CV is suitable for the position, we will send an email to notify you of the next round within 7 days.
Due to the number of received applications, only shortlisted candidates shall be contacted. Thank you for your understanding.
